Andrea De Marco

Chief Innovation Department at BitBang, he has spent more than twenty years working at the intersection of marketing, data and emerging technologies. Graduated in Statistical and Economic Sciences in Bologna, he combines analytical skills, machine learning, generative AI and econometrics to design high-impact data-driven solutions. He served as an adjunct lecturer at the University of Bologna from 2002, teaching courses in CRM, e-commerce, web marketing and digital data analysis. He leads research and development initiatives on synthetic data, specialized AI agents and intelligent automation for large companies and multinationals, with a strong focus on building solid products and frameworks, tested in the field through innovative projects and collaborations with research centers.