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Andrea De Marco

Professore a contratto

Dipartimento di Scienze Aziendali

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New Books Reading

For this new course:
https://www.unibo.it/en/study/course-units-transferable-skills-moocs/course-unit-catalogue/course-unit/2025/546984

You will dive into the real engines powering modern AI-driven innovation. We’ve selected three forward-looking books that will give you both the conceptual foundation and practical insights you’ll need to understand how generative AI creates value, drives profit, and reshapes industries.

These texts are good reading because they go beyond hype and show you how to think, evaluate, and act as future creators of AI-enabled value:

Generative AI for Business - Practical Guide to Delivering Business Value with Trusted AI
https://learning.oreilly.com/library/view/generative-ai-for/9798341622388/

The Profitable AI - strategies for turning AI into measurable business advantage
https://learning.oreilly.com/library/view/the-profitable-ai/9781836205890/

AI Value Creators - how leading organizations extract and scale value with AI
https://learning.oreilly.com/library/view/ai-value-creators/9781098168339/

Pubblicato il: 07 gennaio 2026