<?xml version="1.0" encoding="utf-8"?><rss xmlns:a10="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Andrea De Marco � Avvisi</title><link>https://www.unibo.it/sitoweb/andrea.demarco7/avvisi/</link><description /><language>it-IT</language><copyright>� Copyright 2004-2026 - Universit� di Bologna</copyright><a10:link rel="self" type="application/rss+xml" href="https://www.unibo.it/sitoweb/andrea.demarco7/avvisi/rss" /><item><guid isPermaLink="false">e52b4055</guid><link>https://www.unibo.it/sitoweb/andrea.demarco7/avvisi/e52b4055</link><title>New Books Reading</title><description>&lt;p&gt;For this new course: &lt;br /&gt;
&lt;a href="https://www.unibo.it/en/study/course-units-transferable-skills-moocs/course-unit-catalogue/course-unit/2025/546984"&gt;https://www.unibo.it/en/study/course-units-transferable-skills-moocs/course-unit-catalogue/course-unit/2025/546984&lt;br /&gt;
&lt;/a&gt;&lt;br /&gt;
You will dive into the real engines powering modern AI-driven innovation. We’ve selected three forward-looking books that will give you both the conceptual foundation and practical insights you’ll need to understand how generative AI creates value, drives profit, and reshapes industries.&lt;/p&gt;
&lt;p&gt;These texts are good reading because they go beyond hype and show you how to think, evaluate, and act as future creators of AI-enabled value:&lt;/p&gt;
&lt;p&gt;• &lt;em&gt;Generative AI for Business -&lt;/em&gt;nbsp;Practical Guide to Delivering Business Value with Trusted AI&lt;br /&gt;
&lt;a href="https://learning.oreilly.com/library/view/generative-ai-for/9798341622388/"&gt;https://learning.oreilly.com/library/view/generative-ai-for/9798341622388/&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
• &lt;em&gt;The Profitable AI&lt;/em&gt;nbsp;- strategies for turning AI into measurable business advantage&lt;br /&gt;
&lt;a href="https://learning.oreilly.com/library/view/the-profitable-ai/9781836205890/"&gt;https://learning.oreilly.com/library/view/the-profitable-ai/9781836205890/&lt;br /&gt;
&lt;/a&gt;&lt;br /&gt;
• &lt;em&gt;AI Value Creators&lt;/em&gt;nbsp;- how leading organizations extract and scale value with AI&lt;br /&gt;
&lt;a href="https://learning.oreilly.com/library/view/ai-value-creators/9781098168339/"&gt;https://learning.oreilly.com/library/view/ai-value-creators/9781098168339/&lt;/a&gt;&lt;/p&gt;</description><pubDate>Wed, 07 Jan 2026 12:28:16 +0100</pubDate><a10:updated>2026-01-12T09:41:41+01:00</a10:updated></item><item><guid isPermaLink="false">e5eefa30</guid><link>https://www.unibo.it/sitoweb/andrea.demarco7/avvisi/e5eefa30</link><title>Nuovo libro di testo</title><description>Per il corso di marketing che inizia il primo di ottobre 2008 
adotteremo un nuovo libro di testo
Marketing in rete 2/ed - Oltre Internet verso il nuovo Marketing
di: Emanuela Prandelli, Gianmario Verona 
McGraw-Hill
ISBN: 9788838663338
</description><pubDate>Sun, 07 Sep 2008 17:41:25 +0200</pubDate><a10:updated>2008-09-07T17:41:25+02:00</a10:updated></item></channel></rss>