INTRODUCTION
Assistant Lecturer since 2022, she provides tutoring and teaching support in the fields of Management, Customer Relationship Management and Marketing.
Graduated with honours in Management from the international Master’s Degree in Service Management, she currently works as an Assistant Lecturer for several Marketing and Management courses and as a Project Management Officer.
Awarded at the Chamber of Deputies for being selected twice among the “Best Italian Graduates” in 2019 and 2021, her thesis work spans topics such as Neuromarketing, Consumer Behaviour and International Marketing.
From 2021 to 2024 she was a member of the Rimini Campus Alumni Chapter, where she contributed as Social Media Manager.
She has participated as a speaker in both business and academic webinars on topics including Supply Chain in global marketing contexts, the role of the PMO, personal branding, intercultural connections in multinational work environments, career development, smart working, and the management of international remote teams.
EDUCATION
Bachelor’s Degree in Organisational Theory – University of Bologna (2019)
Final dissertation in Microeconomics: “Neuromarketing: methodology and applications in market research”
This dissertation investigates, from both theoretical and practical perspectives, the research methodologies used in neuromarketing—particularly eye-tracking—and their applications within market research. It provides a theoretical overview of the multidisciplinary nature of neuromarketing, tracing its evolution from traditional marketing and highlighting milestone contributions from scholars such as Read Montague and Martin Lindstrom.
The work also explores neuromarketing’s intersections with cognitive psychology, behavioural economics, microeconomics, socio-humanistic disciplines, and ethics. It concludes with an empirical study using FaceReader to analyse consumer reactions to high- and low-end brands.
Master’s Degree in Service Management – University of Bologna, Rimini Campus (2021)
Final dissertation in Customer Relationship Management: “Impact of satisfaction and quality on intent to purchase: managerial implications and relevance in future marketing strategies for brands in the tobacco industry”
This dissertation examines the impact of product packaging and pricing strategies on satisfaction and purchase intention for factory-made cigarettes within a hypothetical plain packaging scenario in Italy. Data were collected through 329 questionnaires distributed via major online platforms and social media networks.
The study demonstrates that packaging is the most influential variable affecting purchase intention, though its effect on perceived quality is indirect. Satisfaction emerges as the primary determinant of consumer purchase intentions. The work provides managerial recommendations for tobacco companies and offers policy suggestions encouraging stricter regulatory frameworks and better global harmonisation of anti-smoking laws.
Master in Digital Strategist and Social Media Blogger – Global Marketing, Communication and Made in Italy
Final dissertation in International Marketing and Communication: “Micro- and macro-economic analysis for an international marketing plan aimed at overcoming barriers to energy efficiency in multi-family residential buildings”
This dissertation proposes strategies for expanding a company’s business in the energy sector through a targeted online and offline communication plan. It identifies key discrepancies between the company and its target — Lithuanian condominium residents — and outlines a marketing strategy to address them. The analysis concludes that existing governmental tools in Lithuania are insufficient to encourage energy efficiency, mainly due to lack of time, insufficient awareness of available solutions, and limited understanding of their benefits.
TEACHING ACTIVITY
Since 2022 she has assisted tenured professors in their teaching activities for Bachelor’s and Master’s Degree programmes within the School of Economics, Management and Statistics at the University of Bologna.
She currently serves as Assistant Lecturer for the following courses:
PRIZES AND AWARDS
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Best Project Work (2021): awarded to the team that developed the best marketing & sales strategy for a high-end brand in the optical measuring machinery sector.
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Deserving Students (2021): merit-based scholarship awarded for academic performance during the first year of the Master’s degree.
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Internship Abroad Scholarship (2020): merit-based funding for undertaking an internship abroad.
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Best Italian Graduates (2019 & 2021): merit-based scholarship awarded based on academic excellence during the Bachelor’s degree.
MORE ACTIVITIES
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Tutor (since 2022) for the Lions School course “Young Entrepreneurs and Aspiring Managers”.
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Marketing Analyst Consultant (since 2021) for a multinational company in the IT consulting sector.
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Alumna (since 2021) of the Rimini Campus Chapter, collaborating as Social Media Manager.
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Speaker (since 2021) for academic seminars on personal branding and career development, and for corporate webinars on intercultural dynamics in multinational work environments and on the role of the Project Management Officer.
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Student Representative (2020) for the SEM Ambassador Program, promoting the degree course to prospective students.
