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Alessandra Raggi

Adjunct professor

Department of Management

Curriculum vitae

Download Curriculum Vitae (.pdf 167KB )


Business consultant: Entrepreneurship and new business road test, Strategic International Marketing, Embedded Marketing, Pricing decisions. Analysis of new product/service potential and positioning on domestic and international markets. Change management. Corporate branding and brand development.

Professor of: Marketing Fundamentals (in English), Project Management (in English) and Business English at FITSTIC (Cesena)

Vocational Trainer: Problem Solving, International Negotiation, Time Management and Creative Thinking.



Co-founder and partner - Albaquadro; 2012-present -

Business and legal consultancy for Internationalization

Founder - Race Srl; 2010-present -

Renewables services & products - Business Consultancy -

Alessandra Raggi; 2000-present

Consultant and professor -

 Member of the Board of Directors and vice-chairman2017-2018 

Formula Imola S.p.A. - Imola racing track.


Consultant and professor -

Some interesting projects I managed:

- Analysis and development of a new Brand within design and furniture (as Export Manager) in UAE and USA.

- Market analysis, Competitive scenario and potential growth analysis (through a field research in Norway), benchmarking of applications and equipment for the marine industry (Oil&gas, Shipbuilding, Fish farming and Windfarm) for an Italian B2B Company.

- Market analysis, Competitive Scenario (through a field research in London) on products and related services, benchmarking, marketing strategy (including scheduling the activities) for the development of a Project concerning the creation of an exclusive SPA in the heart of every major city around the world, starting with London.

- Market and Competitive Analysis for the new positioning of a Higher Technical Institute in Cesena (Italy)

- Analysis and development of luxury events in Dubai.

- Brand Equity evaluation, Potential development, Due Diligence & Negotiation for the sale of an Italian B2B Company to a Chinese Company

- Analysis, planning and development of SVO (Straight Vegetable Oil) engine power plants. Analysis of the funding of several new-cos related to the business. Analysis of a procurement system of rapeseed oil and seeds from Romania using special SVO engines from China, in collaboration with Amga Energia Servizi and Race Srl

- Management of the “China-Net” Project. A new procurement system. Internationalization of the District's sub-supplier chain. Set-up of a Consortium composed of leader B2B companies within the Packaging Valley District and their key suppliers for material procurement into low-cost countries. Analysis, planning and development of the project. In collaboration with Ima Spa, Sacmi, Cefla and Unindustria Bologna. The project was also supported by the Production Development Regional Dept.

- Implementation of marketing tools for the Marketing Dept. - Group Rebranding and Corporate image consultancy for Recruiting Company.

- Creation and implementation of the Export Sales Dept. in an Italian Company



Harvard Business School - Executive Program - Leading Change in Organizational Renewal

Harvard Business School - Executive Program - Transforming Customer Experiences

London Business School - Executive Education - Negotiating & Influencing Skills for Senior Managers Programme

London Business School - Executive Education - Market Driving Strategies

London Business School - Executive Education - Customer Focused Marketing

Alma Mater Studiorum - Università di Bologna — Masters Degree in Business Administration - Grade: 110/110 with honors

Alma Mater Studiorum - Università di Bologna — Bachelor’s Degree in Business Economics - Grade: 110/110 with honors

University of Cambridge - FCE, CAE, and TKT CLIL Band 4

Istituto Magistrale Statale “A. da Imola” Imola - High School Degree in Foreign Languages

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