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Communication consultant, currently works as Head of Content for Hibo, the historic digital agency of Bologna. He worked worldwide as a copywriter for global clients in some of the main national and international creative agencies, including Ogilvy & Mather (WPP), Yello (Ernest & Young) and the Armando Testa Group. He is collaborating with the University of Bologna since 2017.
His fields of interest and study are mainly addressed to the field of advertising and creative writing.
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