Stefania Farace,
Cristoforo Losito,
Elisa Montaguti,
Annamaria Tuan, Communicating sustainability on TikTok: does it really work?, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine, Implications of Service Provider Flexibility on Attitudinal Loyalty, in: Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing, 2022, pp. 1 - 7 (atti di: SIM Conference, Salerno, 20 - 21 ottobre 2022) [Contributo in Atti di convegno]
stefania farace; francisco villarroel ordenes, Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing, in: Together, 2022, pp. 1 - 3 (atti di: Association for Consumer Research Conference, Denver, 20-21 October 2022) [Contributo in Atti di convegno]
Stefania Farace; Francisco Javier Villarroel Ordenes, The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions, in: Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing, 2022, pp. 1 - 8 (atti di: SIM Conference, Salerno, 20 - 21 ottobre 2022) [Contributo in Atti di convegno]
Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv, Brand Narratives in Social Media Communication: Implications for Consumer Sharing, in: Proceedings of the Winter AMA, 2020, pp. N/A - N/A (atti di: Proceedings of the Winter AMA, San Diego, February 14 - 16, 2020) [Contributo in Atti di convegno]
Farace S.; Roggeveen A.; Villarroel Ordenes F.; De Ruyter K.; Wetzels M.; Grewal D., Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations, «JOURNAL OF ADVERTISING», 2020, 49, pp. 3 - 17 [articolo]Open Access
Farace Stefania; Villarroel Ordenes Francisco Javier; Grewal Dhruv; de Ruyter Ko, The Effect of Image Content and Text on Brand Narratives Sharing, in: Proceedings of the Association for Consumer Research, 2020, pp. N/A - N/A (atti di: Association for Consumer Research Conference, Paris, 1- 4 October 2020) [Contributo in Atti di convegno]
Stefania Farace, The power of narrative images: a visual semiotic analysis of consumer and brand messages in social media, Maastricht, ProefschriftMaken Maastricht, 2019, pp. 103 . [libro]
Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli, User-Generated Systems of Signs and Meanings in product customization: Taxonomies and research directions, «MERCATI E COMPETITIVITÀ», 2018, 2, pp. 61 - 83 [articolo]
Farace S.; van Laer T.; de Ruyter K.; Wetzels M., Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies, «EUROPEAN JOURNAL OF MARKETING», 2017, 51, pp. 1961 - 1979 [articolo]
Miceli G.N.; Raimondo M.A.; Farace S., Customer attitude and dispositions towards customized products: The interaction between customization model and brand, «JOURNAL OF INTERACTIVE MARKETING», 2013, 27, pp. 209 - 225 [articolo]
Raimondo Maria Antonietta, Gaetano Miceli, Stefania Farace, Self o mass branding? La relazione tra personalizzazione e marca, «MERCATI E COMPETITIVITÀ», 2013, 4, pp. 149 - 171 [articolo]
