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INTERNATIONAL MARKETING OF TOURISM: project work in GROUPS
Project work is an exam mode highly recommended if you will attend (almost) all the lessons.
You just have to:
1. click on this link:
https://docs.google.com/spreadsheets/d/16R_ZeMJPrbaZ6LihmkwB78CMJYbzzPCWPGMsr43a81M/edit?usp=sharing
2. Fulfill all the required fields
Groups must be composed by: 4 or 5 or 6 members. No other options are allowed.
Any project work must be focused on two main parts:
A. Select a tourism destination (not so famous, not so amazing!) and analyze/select the place-values in order to trigger a place-making process (storytelling based upon the place-values).
B. Select a hotel, restaurant, B&B, car rental... (whatever you want) located in that place and create a marketing plan for it.
All the projects must be in pdf file.
They will be sent by the group's leader (nobody else but her/him) to this mail address: riccardo.pirazzoli4@unibo.it
I will schedule the date of sending ASAP.
Pubblicato il: 16 febbraio 2022
