Keywords:
Agenda building of social problems
Public sphere and media
Health Communication
Social communication
Communication and social inequalities
Ethics, communication and public accountability
Qualitative Approaches to Communication
Social Representations
Communicative and interactional process
Corporate Social Responsibility
Research issues concern the sociology of culture and communication
and the role of multiple actors and communicative strategies
involved in the agenda building of social problems. This
implies adequating the socio-cultural analysis of media and
communication to a changing social context, and extending public
sphere in and beside the boundaries of the media arenas.
