Maria Gentile

Tesi di Laurea Magistrale

• "Open up to…" the Future of Events: Destination Marketing and Communication strategies for the Eurovision Song Contest 2020-21
• A Contemporary Analysis of Film Festivals: the Role of Communication
• Cultural Festivals as a resource for the Community: the case of Fotografia Europea
• Expo 2020 Dubai: origins and main characteristics of events industry, A history of Great Exhibitions and Case Study
• Four European Convention Bureaux: A Comparative Analysis
• How convention bureaux communicate MICE destinations’ value through websites: comparing Italy, Germany and France
• Safety and sustainability in post Covid-19 destination marketing
• Sustainability and its application in the Meeting Industry: "Seacily 2021" as case study
• Sustainability as marketing driver for the promotion of a MICE destination: Gothenburg and Copenhagen as case studies
• The Importance of Communication in Event Management - How the new technological developments and the pandemic of Covid-19 changed communication for the promotion of events
• The show must go on: how the COVID-19 pandemic rocked the Inauguration Day of the President of the United States