Ludovico Bullini Orlandi

Ludovico Bullini Orlandi is an Associate Professor of Organization and HRM at the Department of Management (DiSA) and Co-Scientific Director of the Master in HR & Organization at Bologna Business School. His research focuses on organizational theory, human resource management, and organizational behavior. His current work concentrates particularly on digital transformation and its implications for organizational structures and the organization of work. Previously, he explored digital analytics processes within organizations and the role of social media in identifying technological change and shaping online communities.

He graduated in Business Management from the Alma Mater Studiorum – University of Bologna in 2010. After working in various corporate settings, he earned a PhD in Economics and Management from the University of Verona in 2017. He has been a visiting scholar at the School of Economics and Management at Lund University and at the IISM of the Karlsruhe Institute of Technology.

EDUCATION

2025 – at today National Scientific Qualification for Full Professor in the scientific sector 13/B3 – Organization and HRM (ECON-08/A) - ANVUR - National Agency for the Evaluation of the University and Research System

2013 – 2017 PhD in Economics and Management – University of Verona – Department of Management

2012 – 2013 Tirocinio Formativo Attivo for A017 – Economic-Business Disciplines – University of Ferrara

2008 – 2010 Master's Degree in Business Management – Alma Mater Studiorum – University of Bologna

2005 – 2008 Bachelor Degree in Economics and Profession – Alma Mater Studiorum – University of Bologna

ACADEMIC POSITION

2024 – at today Associate Professor in Organization and HRM (ECON-08/A) – Alma Mater Studiorum – University of Bologna – Department of Management

2021 – at today Scientific Director of the Master in HR & Organization – Bologna Business School

2021 – 2024 Type B fixed-term researcher (pursuant to art. 24, paragraph 3 letter b) in Organization and HRM (ECON-08/A) – Alma Mater Studiorum – University of Bologna – Department of Management

2020 – 2021 Type A fixed-term researcher (pursuant to art. 24, paragraph 3 letter a) in Organization and HRM (ECON-08/A) – University of Verona – Department of Business Economics

2020 – 2021 Adjunct Professor of Organization Theory (ECON-08/A) – Université Catholique de Lille – Faculty of Management, Economics and Sciences

2020 – 2021 Adjunct Professor in Human Resources (ECON-08/A) – e-Campus Telematic University – Master in Business Administration

2019 – 2020 Adjunct Professor of Business Analytics (“People Analytics” module) and Organizational Planning (“Human Resources Management” module) (ECON-08/A) – University of Verona – Department of Management

2017 – 2021 Adjunct Professor in Business Organization, Selection and Management of Human Resources, Organization and Accounting of Administrations and Public Services (SECS-P/10) – e-Campus Telematic University – Faculty of Economics and Law

2016 – 2020 Research Fellow in Business Organization and HRM (ECON-08/A) – University of Verona – Department of Management

PROFESSIONAL EXPERIENCE

2012 – 2012 Sales Analyst – Granarolo S.p.A.

2011 – 2011 Stage Assistant Marketing – CAMST Soc. Coop. a r.l.

2010 – 2011 Stage Consultant Enterprise Solutions – KPMG Advisory S.p.A.

TEACHING EXPERIENCE

Alma Mater Studiorum – University of Bologna

2025 – at today Professional Design Lab – professor in charge – Degree Course in Economics and Management

2020 – at today Organization Theory and Design – professor in charge – Degree Course in Management and Marketing

2024 – 2025 Organization and Leadership – professor in charge – Degree Course in Finance and Management

Bologna Business School

2022 – at today AIDP Project – professor in charge – Master in HR & Organization.

2021 – at today Digital HR and People Analytics – professor in charge – Master in HR & Organization.

2024 – 2025 Organizational Theory and Design – professor in charge – Master in HR & Organization.

2023 – 2024 Cross Cultural Management – professor in charge – Master in HR & Organization.

University of Verona

2020 – 2021 Business Analytics “People Analytics” module – co-lecturer.

2020 – 2021 Business Organization and Management – professor in charge.

2029 – 2020 Business Analytics “People Analytics” module – co-lecturer.

2019 – 2020 Organizational Design “Human Resources Management” module – co-lecturer.

Other national and international universities and institutions

2016 – at today Training courses in Organization and Strategy, Organizational Processes – LAST Foundation – ITS Courses

2020 – 2021 Organization Theory – adjunct professor – Université Catholique de Lille – Faculty of Management, Economics and Sciences, taught in English

2020 – 2021 Human Resources – adjunct professor – eCampus Telematic University – Master in Business Administration I and II level.

2017 – 2021 Organization and Accounting of Administrations and Public Services – adjunct professor – eCampus Telematic University – Faculty of Economics and Law.

2017 – 2021 Human Resource Management – adjunct professor – eCampus Telematic University – Faculty of Economics and Law.

2017 – 2020 Organization Theory & Design – adjunct professor – eCampus Telematic University – Faculty of Economics and Law.

2019 – 2019 Lecturer at the Spring School 2019 in Business, Management, & Organization Research – University of Turin – Department of Management, fuzzy-set Qualitative Comparative Analysis (fs/QCA) course

2019 – 2019 Lecturer in Organization and Information Systems – Lund University – School of Economics and Management

2018 – 2018 Lecturer in Digital Analytics – International MBA – CUOA Business School

2016 – 2018 Lecturer in Organization Theory at the Doctoral Course in Economics and Management University of Verona – Department of Management

2017 – 2017 Lecturer in Organization and Information Systems – Lund University – School of Economics and Management

2016 – 2016 Lecturer in Digital Analytics – International MBA – CUOA Business School

AWARDS AND RECOGNITIONS

2025 Best Paper Award – ACIEK 2025 22nd Academy of Innovation, Entrepreneurship, and Knowledge Conference

2024 Best Conference Paper Award – ItAIS 2024 (XXI Conference of the Italian Chapter of the Association for Information Systems) for the paper: “Digitalization, culture and workplace diversity and inclusion: evidence from a configurational study”.
Authors: Ludovico Bullini Orlandi, Gianluca Veronesi, and Alberto Bertello.

2023 DiSA strategic project award for research, Department of Management – Alma Mater Studiorum – University of Bologna

2021 Best Paper Award – ACIEK 2021 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference

2018 Outstanding Reviewer – Journal of Business Research recognition for the quality of the reviewer activity carried out in the journal

2018 Best Paper Award – WOA 2018 ASSociation of Italian Organization studies Academics Best paper track Process for “The deployment of Electronic Medical Records in Academic Hospital: limits and remedies” Armando Suppa, Ludovico Bullini Orlandi, Alessandro Zardini

2013 – 2016 Scholarship for the Doctorate Course in Economics and Management University of Verona

PARTICIPATION AS INVITED SPEAKER

1. Zoppelletto, A., Bullini Orlandi, L., Veglianti, E., & Rossignoli, C. (2025). “Enhancing employees’ experience of remote work: the role of participative leadership, goal clarity, and job resource adequacy AI adoption in HR: AI trust in digitally lagging organizations.” ACIEK Conference, Alcalá de Henares, 18-20 June 2025.
2. Bullini Orlandi, L., Veronesi, G., & Bertello, A., (2024). “Digitalization, culture and workplace diversity and inclusion: evidence from a configurational study” XXI Conference of the ltalian Chapter of AIS, Piacenza, 11-12 October, 2024.
3. Bullini Orlandi, L., Bottura, M., Veglianti, E., & Zardini, A., (2024). “Less is more: digital and physical sustainability shortage impact on entrepreneurial intention.” ACIEK Conference, Parigi, 4-6 June, 2024.
4. Bullini Orlandi, L., & Bottura, M., (2023). “Less is more: Digital and physical sustainability shortage impact on entrepreneurial intention” XX Conference of the ltalian Chapter of AIS, Torino, 13-14 October, 2023.
5. Bullini Orlandi, L., Veglianti, E., Zardini, A., & Rossignoli, C. (2023). “Enhancing employees’ experience of remote work: the role of participative leadership, goal clarity, and job resource adequacy.” ACIEK Conference, Madrid, 21-23 June 2022.
6. Bullini Orlandi, L., & Bottura, M., (2023). “Less is more: Digital and physical sustainability shortage impact on entrepreneurial intention” XX Conference of the ltalian Chapter of AIS, Torino, 13-14 October, 2023.
7. Forliano, C., Bullini Orlandi, L., Zardini, A., & Rossignoli, C. (2023). “Technological orientation and organizational resilience to Covid-19: The mediating role of strategy's digital maturity.” ACIEK Conference, Seville, 28-30 June 2022.
8. Zoppelletto, A., Bullini Orlandi, L., (2021) “Self-done is well-done? Cultural and digital collaboration infrastructures as sustainability enhancing factors.” XVIII Conference of the ltalian Chapter of AIS, Trento, 15-16 October, 2021.

1. Bullini Orlandi, L., Zardini, A., & Rossignoli, C., (2021): “The antecedents of smart working self-efficacy and satisfaction: a preliminary study.” XXII Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale – WOA 2021, Genova, 10-11 September, 2021.

1. Bullini Orlandi, L., Zardini, A., & Rossignoli, C., (2020): “Highway to hell: Cultural propensity and digital infrastructure gap as recipe to entrepreneurial death” ACIEK Conference, Madrid (virtual), 23-24 June 2020.
2. Zoppelletto, A., Bullini Orlandi, L., Zardini, A., & Rossignoli, C., (2020): “Assessing the role of knowledge management to enhance or prevent digital transformation in SMEs: critical knowledge factors required,” 2020 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD), Marrakech (virtual), Morocco, 2020.

1. Bullini Orlandi, L., Morandin, G., & Russo, M., (2020): “Alive at work performing low stimulating jobs: evidence from cashier's job” XXI Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale – WOA 2020, Milano, February, 2020.

1. Bullini Orlandi, L., Pierce, P., Rossignoli, C., & Zardini, A., (2019): “Lights and shadows in the implementation of the electronic medical record: a comparative case studies” XVI Conference of the Italian Chapter of AIS – itAIS 2019, Napoli, 27-28 September 2019.
2. Bullini Orlandi, L., Zardini, A., & Rossignoli, C., (2019): “Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities” INEKA Conference, Verona, 11-13 June 2019.
3. Bullini Orlandi, L., Pierce, P., Rossignoli, C., & Zardini, A., (2019): “Organizational sensemaking and sensegiving in New Product Development: the role of Social Media and Web 2.0.” XX Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale – WOA 2019, Palermo, February, 2019.
4. Bullini Orlandi, L., Pierce, P., & Zardini, A., (2018): “The role of Social Media and Web 2.0 platforms in New Product Development sensemaking and sensegiving dynamics.” XV Conference of the Italian Chapter of AIS – itAIS 2018, Pavia, 12-13 October 2018.
5. Zardini, A., Ricciardi, F., Bullini Orlandi, L., & Rossignoli, C., (2018): “Business Network as Breeding Ground for Entrepreneurial Options: Organizational Implications” 8^th GIKA Conference, Valencia, 25-27 June 2018.
6. Bullini Orlandi, L., (2018): “The deployment of Electronic Medical Records in Academic Hospital: limits and remedies”.XIX Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale – WOA, Roma, February, 2018.
7. Bullini Orlandi, L., (2017): “Analysis or paralysis? Analytical and intuitive organizational information processing in the mobile technology context”. 7^th GIKA Conference, Lisbon, 28-30 June 2017.
8. Bullini Orlandi, L., (2017): “Is the solution worse than the problem? The evolution of discourse in anti-vaccines online communities after the announcement of crackdown on vaccines regulation”. XIV Conference of the Italian Chapter of AIS – itAIS 2017, Milano, 6-7 October 2017.
9. Bullini Orlandi, L., (2017): “Social Media as a Source of Technology-Related information: the Impact of Social Media Analytics on Technological Opportunism”. XVIII Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale – WOA, Pisa, February, 2017.
10. Bullini Orlandi, L., (2016): “Analysis or paralysis? Mobile analytics and organizational performance: a configurational approach”. XIII Conference of the Italian Chapter of AIS – itAIS 2016, Verona, 7-8 October 2016.
11. Bullini Orlandi, L., (2016): “Organizational capabilities in the digital era: a configurational approach”. Sub-theme 30, 32^nd EGOS Colloquium, Napoli, July 2016.
12. Bullini Orlandi L., & Zardini A., (2016): “Digital analytics and high organizational performance - a fuzzy-set QCA approach”. 6^th GIKA Conference, Valencia, 21-23 March 2016.
13. Bullini Orlandi, L., (2015): “The Co- Design Development in Online Communities: an Actor-Network Perspective”. XII Conference of the Italian Chapter of AIS – itAIS 2015, Roma, 9-10 October 2015.
14. Bullini Orlandi, L., (2015): “Co-design as stabilized network of heterogeneous actors”. XVI Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale – WOA 2015, Padova, May 2015.
15. Bullini Orlandi, L., (2015): “The Co-design development as a process of translation”, Track 20a, The 8^th Annual Conference of the EuroMed Academy of Business - Innovation, Entreprenuership, and Sustainable Value Chain in a Dynamic Environment, Verona, 17-18 September 2015.
16. Bullini Orlandi, L., & Bottura, M., (2015): “The importance of rituals and institutional roles in the persistence of a military order from medieval times till today”. Sub-theme 8, 31^st EGOS Colloquium, Atene, July 2015.
17. Bullini Orlandi, L., & Mosca, L., (2015): “"You talkin' to me? " The Italian Taxi Drivers Rhetoric as Strategy of Institutional Resistance”. SIG 01, 15th Annual Conference of the European Academy of Management - Uncertainty is a great opportunity, Warsaw, 17-20 June 2015.
18. Bullini Orlandi, L.,& Bottura, M., (2015): “The importance of rituals and institutional roles in the persistence of a military order from medieval times till today.” 11^th New Institutional Workshop, Wien, March 2015.

INSTITUTIONAL ACTIVITIES

2025 – at today Member of the Students-Professors Joint Commission – Department of Management

2023 – at today Member of the Scientific Committee – Library of economic and business disciplines "Walter Bigiavi

2023 – at today Member of the Tutor Selection Commission – Department of Management

2021 – at today Scientific Director of the Master in HR & Organization EFMD Accredited

2023 – 2023 Support for the Students-Professors Joint Commission – Department of Management

2021 – 2023 Coordinator for CISIA Online Tests (TOLC) – Alma Mater Studiorum – University of Bologna – Department of Management

2022 – 2022 Co-director, Summer School “Agile HR Leaders in the Digital Era” in collaborations with Asian Banking School, Malaysia

ADDITIONAL INFORMATION

Participation in Journal Editorial Boards:

2024 – at today Participation in the Editorial Board of the Journal of Innovation & Knowledge.

Organization of international scientific conferences:

2024 – 2025 Track Chair at the ItAIS conference – The Italian Chapter of AIS – T09 – Enabling Twin and Just Transitions: a multilevel approach to sustainability and digital transformation

2024 – 2025 Track Chair at R&D Management Conference – T2.3 – Advancing Just and Twin Transitions: Insights from a Multi-Level Perspective

2023 – 2024 Track Chair at the ItAIS conference – The Italian Chapter of AIS – Track 06: “Digital transformation and sustainability: embracing a “lights and shadows” perspective”

2022 – 2023 Track Chair at the ItAIS conference – The Italian Chapter of AIS – Track 06: “Digital transformation for sustainable development”

2020 – 2021 Track Chair at the ItAIS conference – The Italian Chapter of AIS – Track 09: “Sustainability in the Digital Era: from organizations to ecosystems”

2019 – 2019 Member of the Organizing Committee and Session Chair for the INEKA 2019 conference