Laura Mazzanti is Marketing Communication Manager at IMA Group, a leading multinational company headquartered in Bologna’s renowned Packaging Valley. With more than 7,600 employees and annual consolidated revenues exceeding €2.5 billion, IMA is a world leader in the design and manufacture of automatic machines for the processing and packaging of pharmaceutical products, cosmetics, food, tea and coffee. In her role, she coordinates the strategy and the creative direction for the online and offline channels of the Group’s Pharma Business Unit.
Since 2022, she has been appointed as a Senior Lecturer in Business-to-Business Marketing at Accademia della Pubblicità, and since 2025, as a Member of the Advisory Board at Alma Mater Studiorum – Bachelor's Degree in Communication Sciences. She also serves regularly as a Guest Lecturer for the Executive Course in Sales Transformation and Social Selling at POLIMI Graduate School of Management.
She graduated with honors in Communication Sciences from the University of Bologna before earning, with honors, a Master’s Degree in Semiotics, where she specialized in the study of meaning-making processes in texts under the guidance of Umberto Eco. She later completed a two-year Master’s Degree in Communication, Management and New Media, strengthening her expertise in integrating digital communication with the broader communication mix. In 2026, she further expanded her executive education by attending the Executive Master in Public Relations and Corporate Communication (MARPI) at IULM University.
