Pikal, Konstantin; Villarroel Ordenes, Francisco; Herhausen, Dennis; Tamagnini, Paolo, From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps, «JOURNAL OF INTERACTIVE MARKETING», 2026, 61, pp. 241 - 256 [articolo]Open Access
Grewal, Dhruv; Ludwig, Stephan; Herhausen, Dennis; Grewal, Lauren; Villarroel Ordenes, Francisco; Kopalle, Praveen K; Bohling, Tim, How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction, «PRODUCTION AND OPERATIONS MANAGEMENT», 2026, 35, pp. 2963 - 2980 [articolo]Open Access
Miceli, Nino; Serafini, Ludovica; Cardamone, Ernesto; Raimondo, Maria Antonietta; Villarroel Ordenes, Francisco; Scopeletti, Irene, How discourse concentration and content valence drive engagement with conversational content, «INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING», 2026, Forthcoming, pp. 1 - 21 [articolo]Open Access
De Joong, David; Herhausen, Dennis; Ludwig, Stephan; Teller, Christoph; Villarroel Ordenes, Francisco; Grewal, Dhruv, Keeping the mall alive? Identifying drivers of shopping mall satisfaction and survival from customer reviews, «JOURNAL OF RETAILING», 2026, 102, pp. 638 - 658 [articolo]Open Access
Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko, Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication, «JOURNAL OF MARKETING», 2026, 90, pp. 132 - 151 [articolo]Open Access
Cascio Rizzo, Luca; Villarroel Ordenes, Francisco; Berger, Jonah, What drives virtual influencers’ impact?, «JOURNAL OF THE ACADEMY OF MARKETING SCIENCE», 2026, Forthcoming, pp. 1 - 25 [articolo]Open Access
Lefkeli, Deniz; Gurdamar-Okutur, Nazli; Villarroel Ordenes, Francisco, When payment options stand out: Payment option salience on the product page increases purchase likelihood, «JOURNAL OF RETAILING», 2026, 102, pp. 605 - 621 [articolo]Open Access
Villarroel Ordenes, Francisco; Packard, Grant; Hartmann, Jochen; Proserpio, Davide, Using Traditional Text Analysis and Large Language Models in Service Failure and Recovery, «JOURNAL OF SERVICE RESEARCH», 2025, 28, pp. 382 - 388 [articolo]Open Access
Cascio Rizzo, Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen; De Angelis, Matteo; Costabile, Michele, How High Arousal Language Shapes Micro versus Macro Influencers’ Impact, «JOURNAL OF MARKETING», 2024, 88, pp. 107 - 128 [articolo]Open Access
Herhaussen, Dennis; Grewal, Lauren; Hill Cummings, Krista; Roggeveen, Anne L.; Villarroel Ordenes, Francisco; Grewal, Dhruv, Complaint Deescalation Strategies on Social Media, «JOURNAL OF MARKETING», 2023, 87, pp. 210 - 231 [articolo]Open Access
Nazifi, Amin; Roschk, Holger; Villarroel Ordenes, Francisco; Marder, Ben, Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions, «JOURNAL OF TRAVEL RESEARCH», 2022, 61, pp. 1808 - 1827 [articolo]Open Access
Villarroel Ordenes, Francisco; Diaz Solis, David; Herhausen, Dennis, Customer experience measurement: implications for customer loyalty, in: Keeling Debbie;de Ruyter Ko;Cox David, Handbook of Research on Customer Loyalty, London, Edward Elgar Publishing, 2022, pp. 83 - 94 [capitolo di libro]
Grewal, Dhruv; Herhaussen, Dennis; Ludwig, Stephan; Villarroel Ordenes, Francisco, The future of digital communication research: Considering dynamics and multimodality, «JOURNAL OF RETAILING», 2022, 98, pp. 224 - 240 [articolo]Open Access
Villarroel Ordenes, Francisco; Rosaria, Silipo, Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications, «JOURNAL OF BUSINESS RESEARCH», 2021, 137, pp. 393 - 410 [articolo]Open Access
Holmlund, M.; Van Vaerenbergh ,Y.; Ciuchita, R.; Ravald, A.; Sarantopoulos, P.; VILLARROEL ORDENES, FRANCISCO JAVIER; Zaki, M., Customer experience management in the age of big data analytics: A strategic framework, «JOURNAL OF BUSINESS RESEARCH», 2020, 116, pp. 356 - 365 [articolo]Open Access
