VILLARROEL ORDENES, FRANCISCO JAVIER; LUDWIG, STEPHAN; DE RUYTER, KO; GREWAL, DHRUV; WETZELS, MARTIN, Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media, «THE JOURNAL OF CONSUMER RESEARCH», 2017, 43, pp. 875 - 894 [articolo]
VILLARROEL ORDENES, FRANCISCO JAVIER; Theodoulidis, Babis; Burton, Jamie; Gruber, Thorsten; Zaki, Mohamed., Analyzing Customer Experience Feedback Using Text Mining: A Linguistics-Based Approach, «JOURNAL OF SERVICE RESEARCH», 2014, 17, pp. 278 - 295 [articolo]
