Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica, Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 16 - 33 [articolo]Open Access
Federica Vecchioni, Elisa Montaguti, Sara Valentini, Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition, in: People Make Marketing, 2018, pp. 81 - 86 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contributo in Atti di convegno]
Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini, How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 82 - 87 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio) [Contributo in Atti di convegno]
Valentini, Sara; Montaguti, Elisa; Vecchioni, Federica; Zammit, Alessandra, Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment, in: Marketing & Retail nei mercati che cambiano, 2016, pp. 1 - 6 (atti di: SIM Conference, Cassino, Italia, 20-21 Ottobre) [Contributo in Atti di convegno]
Elisa Montaguti; Sara Valentini; Federica Vecchioni, The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity, in: EMAC conference, BRUSSELS, 2015, pp. 1 - 7 (atti di: Collaboration in Research, LEUVEN, MAY 26-29) [Contributo in Atti di convegno]
