Fabio Guido Ulderico Ancarani

Tesi di Laurea Magistrale

• Artificial Intelligence and Humanistic Marketing: Fundamental Principles and Concepts. The cases of Cortilia and Everli.
• Behavioral Pricing and Strategic Price Setting: Psychological Drivers of Consumer Decision-Making
• Commercial Performance Management and KPI Frameworks in Multinational Companies: The Elica S.p.A. Case
• Digital Transformation Reshapes Competitive Dynamics in Consumer Credit: Opportunities for Santander
• Emerging Healthcare Markets: Study of MedTech in China and Pharmaceuticals in India
• Il ruolo strategico del brand nel B2B industriale: integrazione organizzativa, co-creazione di valore e sostenibilità del premium price. Il caso ACMA.
• La Brand Polarisation deliberata negli ecosistemi digitali come strategia di posizionamento
• Luxury Brands Marketing Strategies in the United Arab Emirates: A Comparative Analysis of Louis Vuitton and Dolce & Gabbana’s Cultural Adaptation Approaches
• Strategic Marketing in and from Emerging Markets: A Comparative Analysis of MNC and EMNC Internationalization and Marketing Strategies
• The Fintech Revolution: A New Digital Era In The Retail Payment Industry
• Thriving in the Value Retail Revolution: Dynamics between Nestlé and Discounters
• Visual Merchandising as a Strategic Lever in the Luxury Beauty Industry: The Case of Estée Lauder