Fabio Guido Ulderico Ancarani

Tesi di Laurea Magistrale

• Competitive landscape assessment for strategic roadmap definition in a new market: the Medtronic diabetes case
• Customer centricity in the automotive sector: the Penske Automotive Italy case
• Human-to-Human Marketing in Action: The Medtronic Diabetes Case
• Is Ecosystem the big bet? The Medtronic Diabetes Case
• Managing Customer Loyalty in the Automotive Industry: The Creation of Customer Loyalty Programs
• The role and possibilities for evaluation of corporate events: The EssilorLuxotticaDays case