Professor of Business Management and Marketing at the
"Dipartimento Scienze Aziendali" and at School of Econimcs,
Management and Statistics, Alma Mater Studiorum, University
of Bologna.
Professor of Marketing at Bologna Business School, University of
Bologna.
Has been visiting professor at Robert H. Smith School of
Business, University of Maryland, and Stockholm School of
Economics.
He has been visiting professor at ESCP-EAP, European School
of Management, Paris.