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After his laurea degree at the University of Bologna in the field of Medieval Philosophy, he studies in Copenhagen (Institut du Moyen Age Grec et Latin) and Toronto (Pontifical Institute of Medieval Studies). In 1992, he defends his Ph.D. thesis on the Modists’ semiotics and philosophy of language, under the direction of Umberto Eco (published in 1994). Since 1998 he is Full professor of Semiotics and History of Semiotics at the University of Bologna. He published various essays on national and international journals, and books, mainly in the field of medieval semiotics. He is also interested in general semiotic theory, textual semiotics, advertising and corporate communication.
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