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After earning a degree in Modern Literature at University of Florence, she obtained an MSc in Marketing at European School of Economics. In 2014, she founded Vanilla Marketing, a web agency specializing in digital communication for national and international clients. She specializes in emotional marketing strategies and in 2023, she published a manual on the topic by Apogeo, Feltrinelli Group, titled Emozioni al Centro: strategie di marketing emozionale per una comunicazione efficace e consapevole. She is a speaker at TedX Ancona 2024 edition.
For over ten years she has also been involved in higher education in events, schools, academies and companies.
She also hosts a podcast: Vanilla Small Talks.
Go to the Curriculum vitae