Foto del docente

Barbara Lorenzini

Adjunct professor

Department of Veterinary Medical Sciences

Department of Modern Languages, Literatures, and Cultures

Curriculum vitae

Work Experience

Currently: Free professional activity

analysis and development of brands in fashion and cultural heritage

Senior Consultant at Scounting spa (Parma - New Dehli)
Marketing Analysis
Marketing research (on line, off line)
Customer Satisfaction

Consultat at: TMS - Bologna
- new product line developement: market analysis, positioning
- marketing research


2001-2002 Master Communication and Marketing by Publitalia'80
November 1998  awarded by the department of Business Administration, University of Bologna. (Umberto Muggia Award for best dissertation of 1997-1998)
10/21/1997    MS. (laurea) in Business Economics, University of Bologna; Dissertation title: “Politiche commerciali innovative nella gestione dei musei” (marketing). Score: 110/110 cum laude.