Antonio Giuliani

Here you can find a list of topics I am particularly interested in:

• Framing strategies and language in entrepreneurship and innovation
• Cultural entrepreneurship: how novelty (new technology, new ventures, new categories...) emerge and is promoted through cultural resources
  

Specific projects I am currently working on:

• Women entrepreneurship in hyped phenomena
• "Manufactured tradition": how Italian cuisine became the most influential culinary tradition in the world
• The history of indie rock -> investigating how the category "indie rock" evolved over time
• Straight edge: how white upper middle class white kids paradoxically rebelled coopting punk's ethos
• How do you innovate to reach the top? Pinarello's Bolide and hour record
• Back to the future: innovating by going back to the past. The case of retro synthesizers
• Framing strategies for market dominance: the case of Tour de France