Alessandra Raggi

Tesi di Laurea Magistrale

• “The Impact of the Metaverse in the Development of Marketing Operations: A Comprehensive Study on Virtual Consumer Behavior, Innovative Marketing Strategies, and Ethical Implications”
• A Critical Review of the Employer Branding Concept: B2B Applications
• Application of Marketing 4.0 within the Power Electronics Industry: the Ducati Energia Case
• Exploring the Potential of XR Technologies as Key Drivers in B2B Marketing: A Comparative Analysis
• The importance of corporate social responsibility(CSR) and its relationship to marketing: The Erdenet Mining case