Alessandra Raggi

Tesi di Laurea Magistrale

• “The Impact of the Metaverse in the Development of Marketing Operations: A Comprehensive Study on Virtual Consumer Behavior, Innovative Marketing Strategies, and Ethical Implications”
• Exploring the Potential of XR Technologies as Key Drivers in B2B Marketing: A Comparative Analysis
• New End of Line Hub: Employer Branding Initiatives for a Unified Strategy
• Strategic Market Analysis on Power Electronic Film Capacitors in Türkiye for the UPS and Inverter Markets
• Twin Transitions: Sustainability Exposed. Business Strategies and Marketing Implications