Hong, S.; Stuttgen, P., Reach up, fit in, or stand out? The evaluation of academic quality and fit in college choices, «STUDIES IN HIGHER EDUCATION», 2023, 48, pp. 1333 - 1345 [articolo]Open Access
Hong, S.; Misra, K., The impact of commodity taxation on product variety: a multi-category investigation, «MARKETING LETTERS», 2023, 34, pp. 591 - 604 [articolo]Open Access
Hong, S.; Misra, K.; Vilcassim, N. J., The perils of category management: The effect of product assortment on multicategory purchase incidence, «JOURNAL OF MARKETING», 2016, 80, pp. 34 - 52 [articolo]Open Access
