Foto del docente

Marcello M. Mariani

Professore associato

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: ECON-07/A Economia e gestione delle imprese

Pubblicazioni

Mariani M.M.; Ek Styven M.; Teulon F., Explaining the intention to use digital personal data stores: An empirical study, «TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE», 2021, 166, Article number: 120657, pp. 1 - 12 [articolo]Open Access

Akter S.; Wamba S.F.; Mariani M.; Hani U., How to Build an AI Climate-Driven Service Analytics Capability for Innovation and Performance in Industrial Markets?, «INDUSTRIAL MARKETING MANAGEMENT», 2021, 97, pp. 258 - 273 [articolo]Open Access

Mariani M.M.; Nambisan S., Innovation Analytics and Digital Innovation Experimentation: The Rise of Research-driven Online Review Platforms, «TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE», 2021, 172, Article number: 121009, pp. 1 - 15 [articolo]Open Access

Guizzardi A.; Mariani M.M., Introducing the Dynamic Destination Satisfaction Method: An Analytical Tool to Track Tourism Destination Satisfaction Trends with Repeated Cross-sectional Data, «JOURNAL OF TRAVEL RESEARCH», 2021, 60, pp. 965 - 980 [articolo]Open Access

Elia S.; Giuffrida M.; Mariani M.M.; Bresciani S., Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce, «JOURNAL OF BUSINESS RESEARCH», 2021, 132, pp. 158 - 169 [articolo]Open Access

Borghi M.; Mariani M.M., Service robots in online reviews: Online robotic discourse, «ANNALS OF TOURISM RESEARCH», 2021, 87, Article number: 103036, pp. 1 - 7 [articolo]Open Access

Mariani M.M.; Ek Styven M.; Nataraajan R., Social comparison orientation and frequency: A study on international travel bloggers, «JOURNAL OF BUSINESS RESEARCH», 2021, 123, pp. 232 - 240 [articolo]Open Access

Mariani M.; Bresciani S.; Dagnino G.B., The competitive productivity (CP) of tourism destinations: an integrative conceptual framework and a reflection on big data and analytics, «INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT», 2021, 33, pp. 2970 - 3002 [articolo]Open Access

Kim J.M.; Lee E.; Mariani M.M., The influence of launching mobile channels on online customer reviews, «JOURNAL OF BUSINESS RESEARCH», 2021, 137, pp. 366 - 378 [articolo]Open Access

Filieri R.; Mariani M., The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach, «INTERNATIONAL MARKETING REVIEW», 2021, 38, pp. 1267 - 1288 [articolo]Open Access

Czakon W.; Klimas P.; Mariani M., Behavioral antecedents of coopetition: A synthesis and measurement scale, «LONG RANGE PLANNING», 2020, 53, Article number: 101875, pp. 1 - 15 [articolo]Open Access

Mariani M., Big Data and analytics in tourism and hospitality: a perspective article, «TOURISM REVIEW», 2020, 75, pp. 299 - 303 [articolo]Open Access

Mariani, Marcello M.; Guizzardi, Andrea, Does Designation as a UNESCO World Heritage Site Influence Tourist Evaluation of a Local Destination?, «JOURNAL OF TRAVEL RESEARCH», 2020, 59, pp. 22 - 36 [articolo]Open Access

Mariani M.M.; Fosso Wamba S., Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies, «JOURNAL OF BUSINESS RESEARCH», 2020, 121, pp. 338 - 352 [articolo]Open Access

Mariani M.M.; Borghi M., Online Review Helpfulness and Firms’ Financial Performance: An Empirical Study in a Service Industry, «INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE», 2020, 24, pp. 421 - 449 [articolo]Open Access

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