Founder / CMO
ZVM SRL / Milan / 2018 – present.
• Positioned digital boutique Miloon among the top 5 EU premium Korean Beauty retailers through a product presentation and customer education and high-conversion based Marketing and GTM strategy.
• Dramatically boosted conversion rate and recurring purchases’ through full website marketing automation, trustability campaigns, fidelity program.
Marketing Director Italy
Powa Technologies / Milan / 2015 - 2017.
• Boosted activation’s revenues of a sounding 350% by conceiving and executing local marketing activation aimed at fostering PowaTag, the first omni-channel payment app for the fashion and lifestyle industry.
• Increased relevant media coverage of an unprecedented 250% by setting up marketing campaigns with the likes of Motivi and OVS.
Marketing Manager Italy
New Era Cap SRL / Bologna / 2013 - 2015.
• Boosted customers’ brand perception at trade and retail accounts mastering segmentation and storytelling techniques to set up and deliver the highly converting marketing initiatives.
• Successfully delivered top-tier collaboration and SMUs-focused multichannel marketing campaigns in cooperation with fashion and sport accounts (Marcelo Burlon, 10 Corso Como, NFL, MLB, IFL, Yamaha, Spike Lee, Moncler, Footlocker) resulting in dramatic traffic generation on the sales network and increased visibility on digital media.
Global Digital Marketing Manager
Essedi SPA, Nola / 2010 - 2013.
• Successfully achieved an unprecedented six-digits turnover managing the Online Marketing Mix for the Antony Morato's B2B and B2C digital platforms.
• Reduced unsold seasonal stock by 23% by setting up a high-conversion multichannel marketing environment bridging B2B and B2C supported by best-in-class CLV / RFM and segmentation.
Marketing Manager
Fornari LTD, Guangzhou (PRC) – Milano (IT) / 2006 - 2010.
• Exponentially grew traffic generation and revenues on the digital B2B, and B2C network of brands Fornari, tokidoki, Combo, in EMEA & China.
• Massively increased brand awareness by growing over five times digital media coverage through a plethora of hyped-up collaborations with iconic luxury and lifestyle partners like Karl Lagerfeld, Peggy Guggenheim Collection, MTV, Coca Cola, X-Box.
