Daniele Demartini

Tesi di Laurea Magistrale

• Economic and Strategic Implications of Ancillary Income in the Music Industry: The New Business Case of Universal Music Italia
• From Obsession to Profitability: Monetizing Superfans Through D2C Strategies in the Music Industry
• Recognizing the value of musical talent: scouting practices in the Italian music industry and the Musicultura Festival case study