Zarrin Mahdizadeh

Zarrin is a Ph.D. student in the field of Marketing at the Department of Business Sciences of the University of Bologna. She obtained her master's degree in International Business Management by surveying" The impact of market orientation on creating superior value for the customers with the mediating role of innovation and marketing capabilities" from the University of Tabriz (Iran). Her main research interests are brand social engagement, corporate political activity, and brand activism. Vai al Curriculum