Foto del docente

Yupal Sanatkumar Shukla

Adjunct professor

Department of Economics

PhD Student

Department of Management

Academic discipline: SECS-P/08 Management


  1. Kandampully, J., Bilgihan, A., Bujisic, M., Kaplan, A., Jarvis, C. B., & Shukla, Y. S. (2021). Service transformation: How can it be achieved? Journal of Business Research, 136, 219-228.
  2. Mishra, S., Malhotra, G., Chatterjee, R., & Sanatkumar Shukla, Y. (2021). Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousnessJournal of Strategic Marketing, 1-23.
  3. Shukla, Y., & Pandey, M. (2021). Role of the service value network in social transformationWorld Review of Entrepreneurship, Management and Sustainable Development, 17(2-3), 244-263.
  4. Hollebeek, L. D., Das, K., & Shukla, Y. (2021). Game on! How gamified loyalty programs boost customer engagement value. International Journal of Information Management, 102308.
  5. Patel, V., Das, K., Chatterjee, R., & Shukla, Y. (2020). Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal (AMJ), 28(4), 300-309.
  6. Chatterjee, R., & Shukla, Y. S. (2020). Examining the role of culture, retail environment, and emotions in determining festival shopping engagement: an emerging market perspective. International Journal of Indian Culture and Business Management, 20(3), 385-408.
  7. Gadhavi, D. D., Patel, J. D., & Shukla, Y. S. (2018). Role of information of service quality in formation of behavioural intention among students: empirical analysis in university settings. International Journal of Services, Economics and Management, 9(1), 61-76.
  8. Pandey, M. and Shukla, Y.S. (2017). Dilemma of “Make in India” for Dalmec Industrial manipulator S.P.A, ItalyEmerald Emerging Markets Case Studies.  7(2).
  9. Patel, J. D., Gadhavi, D. D., & Shukla, Y. S. (2017). Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. International Review on Public and Nonprofit Marketing, 14(1), 1-18.
  10. Patel, J. D., & Shukla, Y. S. (2016). Consumer shopping orientation: identification and characterization of outshoppers. Journal of Indian Business Research. 8 (1), 43-64.
  11. Patel, J. D., Bhatt, N., Shukla, Y., & Gadhavi, D. (2015). Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour. Journal of Retailing and Consumer Services, 26, 97-103.