Foto del docente

Yupal Sanatkumar Shukla

Professore a contratto

Dipartimento di Scienze Economiche

Dottorando

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: SECS-P/08 ECONOMIA E GESTIONE DELLE IMPRESE

Curriculum vitae

Scarica Curriculum Vitae (.pdf 108KB )

Education

  • 2018 - Current: Ph.D. Scholar Department of Management- School of Economics and Management, Alma Mater Studiorum Universita di Bologna, University of Bologna, Italy
  • 2015 Ph.D. in Management (Marketing), Ganpat University, India
  • 2015 Master of Business Administration in Marketing, Indira Gandhi National Open University, New Delhi, India
  • 2009 Master of Business Administration in Agribusiness, Ganpat University, India

Teaching and Research Interest

  • Digital Services, Consumer Lifetime Value, Service Recovery

    Academic Positions

  • September 2019 to February 2020: Visiting Research Scholar- Henken School of Economics, Helsinki, Finland
  • June 2019 to September 2019: Visiting Research Fellow- MICA- The School of Ideas, India.
  • February 2019 to Current: Adjunct Professor, School of Economics and Management, Universita Di Bologna, Italy
  • April 2015 –October 2018-Assistant Professor of Marketing, V. M. Patel Institute of Management (Post Graduate Department), Ganpat University, India
  • July 2009 – April 2015- Assistant Professor, V. M. Patel College of Management (Undergraduate Department), Ganpat University, India

    Honors and Awards

  • 2020- Participant doctoral fellow at 8 AIM-AMA Sheth Foundation Doctoral Consortium [https://www.mica.ac.in/sheth-consortium/registration-process], hosted by BIMTECH, India
  • 2019- Highly Commended Award Sponsored by Journal of Services Management at 10th International Research Symposium in Services Management (IRSSM) hosted by Murdoch University, Dubai, United Arab Emirates.
  • 2019- Participant doctoral fellow at 7 AIM-AMA Sheth Foundation Doctoral Consortium [https://www.mica.ac.in/sheth-consortium/registration-process], hosted by MICA, India
  • 2018- Liam Glynn Research Scholarship Award by Center for Services Leadership of Arizona State University and American Marketing Association’s (AMA) Services Research Special Interest Group (SERVSIG) at Doctoral Consortium at Frontiers in Services 2018, Austin, Texas, USA.
  • 2018- University of Bologna- Ph.D. Full Scholarship.
  • 2017- Highly Commended Award Sponsored by Journal of Services Management at 8th IRSSM hosted by Yonsei School of Business, Seoul, Korea.
  • 2016- Emerald LiteratiNetwork Outstanding Paper Award by Journal of Services Management at 7th IRSSM hosted by Mahidol University, Thailand.
  • 2015- Emerald LiteratiNetwork Highly Commended Award by Journal of Services Management at 6th IRSSM hosted by Universiti Technologi Mara Sarawak, Malaysia.
  • 2013- Young Service Researcher Award at the 4th IRSSM hosted by MIIM, India.

    Publications

    1. V. Patel, K. Das and R. Chatterjee et al., Does the interface quality of mobile shopping apps affect purchase intention? An empirical study, Australasian Marketing Journal, https://doi.org/10.1016/j.ausmj.2020.08.004
    2. Chatterjee, R. and Shukla, Y.S. (2019). Examining the role of culture, retail environment, and emotions in determining festival shopping engagement: an emerging market perspective. International Journal of Indian Culture and Business Management, Vol. X, No. Y, pp.xxx–xxx.- Just Accepted (Scopus Listed and ABDC-C)
    3. Gadhavi, D. D., Patel, J. D., & Shukla, Y. S. (2018). Role of information of service quality in formation of behavioural intention among students: empirical analysis in university settings. International Journal of Services, Economics and Management, 9(1), 61-76. (Scopus listed and ABDC-C)
    4. Pandey, M., & Shukla, Y. S. (2017). Dilemma of “Make in India” for Dalmec Industrial Manipulator SPA, Italy. Emerald Emerging Markets Case Studies, 7(2), 1-15. (Emerald Case Studies Publishing)
    5. Patel, J. D., Gadhavi, D. D., & Shukla, Y. S. (2017). Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. International Review on Public and Nonprofit Marketing, 14(1), 1-18. (Scopus listed and ABDC-C)
    6. Patel, J. D., & Shukla, Y. S. (2016). Consumer shopping orientation: identification and characterization of outshoppers. Journal of Indian Business Research, 8(1), 43-64. (Scopus listed and ABDC-C)
    7. Patel, J. D., Bhatt, N., Shukla, Y.S, & Gadhavi, D. (2015). Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour. Journal of Retailing and Consumer Services, 26, 97-103. (As per Clarivate Analytics Impact Factor: 3.585, Scopus listed and ABDC-A)
    8. Rathod, K. L., Gadhavi, D. D., & Shukla, Y. S. (2014). Effect of cause-related marketing on corporate image and purchase intention: evidence from India. International Journal of Business and Emerging Markets, 2, 6(3), 230-246. (Scopus listed and ABDC-C)
    9. Modi, A., Patel, J. D., Shukla, Y. S., & Gadhavi, D. D. (2014). Consumers’ attitude and purchase intention towards counterfeit of luxury brands. International Journal of Business and Emerging Markets, 2, 6(3), 203-216. (Scopus listed and ABDC-C)

    Research Papers Development or Under Review

    1. Sarmah, B., Shukla, Y.S, El-Manstrly, D. (2020) Examining the role of user innovativeness and perceived trust in predicting adoption intention using SNS smartphone apps- Submitted to JECO-IGI
    2. Das, K., Hollebeek, L., Shukla, Y.S, (2020) Fostering Customer Engagement through Gamified Loyalty Programs, Submitted to International Journal of Information Management
    3. Banerjee, D., Shukla, Y.S., Chatterjee, R., (2020), Using a descrete choice experiment (DCE) to overcome response bias: A Service Perspective, Submitted to Journal of Service Theory and Practice.
    4. Patel, V., Das, K., Shukla Y.S., Chatterjee, R., (2020), Mobile Shopping Application Interface Quality and Purchase Intention, Submitted to Marketing Intelligence and Planning
    5. Singh, R., Shukla Y., Chatterjee, R., (2020), Social Transformation of the Bottom of Pyramid Community: A Service Ecosystem Approach, Submitted to Journal of Retailing and Services.
    6. Shukla, Y., Patel, J., and Gadhavi, D., (2020), Investigation of service quality and social servicescape on visitors’ revisit intention, Submitted to Journal of Destination Marketing and Management

    Presentations at Conferences

  • 2019- “Using a descrete choice experiment (DCE) to overcome response bias: A Service Perspective”, (with Diptiman Banerji and Ravi Chatterjee), International Research Sympoium in Services Management 10 (IRSSM10), October 6 to 10 October, hosted by Murdoch University, Dubai.
  • 2019- “Return on Service Recovery: Is Recovery Really a Profitable Art?” (With Chiara Orsingher and Yves Van Vaerenberg), QUIS16 Advancing Service Research and Practice June 10-13, Karlstad, Sweden.
  • 2019- “Value Co-creation and Co-destruction in Buyer-Seller Relationships in BOP Service Ecosystems” (With Ramendra Singh), The 10th year Naples Forum on Service, June 04-07, Naples, Italy.
  • 2018- "Creativity, Innovation and Frontline Employees: Opportunities or Threats " (With Joan Ball), Frontiers in Services Conference, September 06-10, Austin, TX, USA.
  • 2018- “Expanding Routes to Customer Delight: Application of PERMA model of wellbeing” (With Joan Ball, Donald Barnes), September 06-10, Austin, TX, USA.
  • 2017- “Role of service value network for social transformation” (With Mithilesh Pandey, Sameer Pandit), 7th International Research Symposium in Service Management 8 (IRSSM 8), August 01-05, Yonsei School of Business, Yonsei University, Seoul, Korea.
  • 2017- “Social transformation of bottom of pyramid community in service ecosystem” (With Ramendra Singh, Ravi Chatterjee, Prabhat K Dwivedi), 7th International Research Symposium in Service Management 8 (IRSSM 8), August 01-05, Yonsei School of Business, Yonsei University, Seoul, Korea.
  • 2017- “Examining the Role of Culture and Emotions in Determining Festival Shopping Engagement and Retail Services Preferences: An Emerging Market Perspective” (With Ravi Chattrjee), 7th International Research Symposium in Service Management (IRSSM 7), August 02-06, Yonsei School of Business, Yonsei University, Seoul, Korea.
  • 2016- “Picking up from service research priorities: Customer experience through smart service” (with Jayesh Patel and Dharmesh Gadhavi), 3rd International Communication Management Conference, February 18-20, MICA, Ahmedabad, India.
  • 2015- “Service Innovation: A review and synthesis of research priorities” (With Subhash Jha and Jayesh Patel), 6th International Research Symposium in Service Management 6 (IRSSM 6), August 11-15, Malaysia.
  • “Antecedents of Consumer store preference by investigating its relationship with store & product attribute” (With Ashwin Modi and B A Prajapati), International annual conference on business research and management practice in global environment, April 02-03, San Diego, California, USA.
  • 2015- “Role of Dramatization in education” (With Ashish Thaker), Third International Conference on Creativity and Innovations at Grassroots, January 19-22, Indian Institute of Management- Ahmedabad (IIM-A) – India.
  • 2014- “Detecting antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behavior” (With Rohit Trivedi, Jayesh Patel, Dharmesh Gadhavi), Annual conference of the emerging markets conference board, January 09-12, Indian Institute of Management- Lucknow (IIM-L), India.
  • 2014- “Consumers' responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention” (With Jayesh Patel and Dharmesh Gadhavi), Annual conference of the emerging markets conference board, January 09-12, Indian Institute of Management- Lucknow (IIM-L), India.
  • 2013- “Consumer Outshopping in Retail Service Setting: Identification and Characterization” (with Jayesh Patel), 4th International Research Symposium in Service Management 4 (IRSSM 4), July 02-06, MIIM, India.

    Invited Talks

  • 2018- “Writing Papers and Publishing” Mahidol University, Thailand
  • 2017- “Scientific Writing for Publishing in Scholarly Journals” during workshop on Writing Research Papers and Publishing in Scholarly Journals organized by Institute of Management & Research, People’s University, Bhopal.
  • 2016- “Application of Regression Analysis and ANOVA” in Management Research during Faculty Development Programme on Advanced Data Analysis: Tools and Techniques organized by Department of Business & Industrial Management, VNSGU, Surat, India.

    Workshop Participation

  • 2019- Journal of Marketing-AMBS Research Development Workshop on September 12-13 at the University of Manchester.
  • 2019- International Research Symposium in Services Management-10 (IRSSM10), Symposium Research Workshop on 6th October 2019 at Murdoch University, Dubai

    Professional Services: Ad-Hoc Reviewer

    • International Business Review (Elsevier)
    • Journal of Business Research (Elsevier)
    • European Management Journal (Elsevier)
    • Journal of Strategic Marketing (Taylor & Francis Online)
    • International Journal of Information Management (Elsevier)
    • Journal of Creative Communication (Sage publishing)
    • Marketing Intelligence and Planning (Emerald Publishing)
    • Tourism Review (Emerald Publishing)
    • Journal of Service Theory and Practice (Emerald Publishing)
    • Health Policy and Technology (Elsevier)
    • British Food Journal (Emerald Publishing)
    • Journal of Global Marketing (Taylor & Francis Online)
    • Emerald Emerging Market Case Studies (Emerald Publishing)
    • EMAC- Reviewer for 2018-2019 & 2019-2020