Foto del docente

Sara Leonetti

Adjunct professor

Department of Modern Languages, Literatures, and Cultures

Department of Management

Short Bio

18-year experience in Digital Business, Digital Marketing and e-commerce, in global companies in Fashion retail, GDO, Finance, B2B services. Currently Head of Digital Marketing and Temporary Innovation Manager with a focus on e-commerce marketing strategy, University professor at Univ. Milan (Digital Marketing and Multicultural marketing) and Univ. of Bologna, journalist, founder of NEXT odv and TEDx licensee.

Keywords: e-Commerce, Communication, Brand management, Media planner and buying, P.R. Media relations, Product advertising, Brand Identity & Awareness, Marketing effectiveness, Market research, Marketing strategy, Product Strategy & Development, Measurement & Analytics, CRM, Public Relations (Press Releases, digital P.R), Project Management, Social Media Strategies, New Media Branding Strategy, Search Engine Marketing (SEO, SEA), Open Innovation & Innovation Management. Digital Marketing, Marketing Automation, Communication, Web Analytics, Customer Journeys, Paid Search, Email Marketing, Affiliation Marketing, Retargeting, Retail.

Go to the Curriculum vitae

Contacts

E-mail:
sara.leonetti@unibo.it

Other contacts

Web:

Dipartimento di Lingue, Letterature e Culture Moderne
Via Cartoleria 5, Bologna - Go to map

Dipartimento di Scienze Aziendali
Via Capo di Lucca 34, Bologna - Go to map

Office hours

To be arranged by e-mail