Foto del docente

Sara Valentini

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Publications

Valentini S.; Orsingher C.; Polyakova A., Customers’ emotions in service failure and recovery: a meta-analysis, «MARKETING LETTERS», 2020, 31, pp. 199 - 216 [Scientific article]

Valentini S.; Neslin S.A.; Montaguti E., Identifying omnichannel deal prone segments, their antecedents, and their consequences, «JOURNAL OF RETAILING», 2020, 96, pp. 310 - 327 [Scientific article]

Caterina D'Assergio, Elisa Montaguti, Sara Valentini, How do firms ask for consumers’ data permission? And how do customers react, in: EMAC Conference Proceedings, 2019, pp. 1 - 10 (atti di: 48th EMAC Annual Conference, Hamburg, Germany, 28-31 May 2019) [Contribution to conference proceedings]

Sara Valentini, Chiara Orsingher, Alexandra Polyakova, Customers’ Emotions in Service Failure and Recovery: A Meta-Analysis, in: People Make Marketing, 2018, pp. 131 - 136 (atti di: 47th EMAC Annual Conference, Glasgow, UK, May 29- June 1, 2018) [Contribution to conference proceedings]

Federica Vecchioni, Elisa Montaguti, Sara Valentini, Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition, in: People Make Marketing, 2018, pp. 81 - 86 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contribution to conference proceedings]

Sara Valentini; Elisa Montaguti; Alessandra Zammit, Gamification: A Way to Increase Customer Base Value?, in: People Make Marketing, 2018, pp. 128 - 133 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contribution to conference proceedings]

Sara Valentini, Elisa Montaguti, Scott Neslin, The Omnichannel Deal Prone Consumer, in: Proceedings INFORMS Marketing Science Conference, 2018, pp. 1 - 1 (atti di: 40th Marketing Science Conference, Fox School of Business, Temple University, Philadelphia (USA), June 13-16 2018) [Contribution to conference proceedings]

Sara, Valentini; Elisa, Montaguti; Scott, Neslin, Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers?, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 36 - 41 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio 2017) [Contribution to conference proceedings]

Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara, Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer, in: The proceedings of the International Conference Marketing Trends 2017, Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation, 2017, pp. 1 - 15 (atti di: International Marketing Trends Conference 2017, Madrid, Spain, 26-28 January 2017) [Contribution to conference proceedings]

Montaguti, Elisa; Federico, Rossi; Valentini, Sara, Consumer Waiting And Store Choice: the Case Of Home Delivery, in: EMAC 2017, Brussels, 2017, pp. 31 - 36 (atti di: EMAC Conference 2017, Groningen, Netherlands, 23-25 Maggio) [Contribution to conference proceedings]

Orsingher, Chiara; Valentini, Sara; Polyakova,, Customers’ Emotions in Service Failure and Recovery: a Meta-Analysis, in: Advances in Consumer Research, Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth,, 2017, 45, pp. 1 - 1 (atti di: Advances in Consumer Research, San Diego, California, 26-29 ottobre) [Abstract]

Valentini, Sara; Zammit, Alessandra; Montaguti, Elisa, Gamification: A Way to Increase Customer Base Value?, in: Il Marketing di Successo: Imprese, Enti e Persone, 2017, pp. 1 - 6 (atti di: SIM Conference, Bergamo, Italia, 26-27 ottobre 2017) [Contribution to conference proceedings]

Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini, How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 82 - 87 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio) [Contribution to conference proceedings]

Valentini, Sara, Il Marketing Omnicanale: L'integrazione dei Canali Come Strategia di Marketing, Bologna, Bononia University Press, 2017, pp. 151 . [Research monograph]

Zammit, Alessandra; Valentini, Sara; Montaguti, Elisa, The Determinants of Participation into Online Crowdfunding, in: Il Marketing di Successo: Imprese, Enti e Persone, 2017, pp. 1 - 6 (atti di: SIM Conference, Bergamo, Italia, 26-27 Ottobre 2017) [Contribution to conference proceedings]