Foto del docente

Sara Valentini

Associate Professor

Department of Management

Academic discipline: SECS-P/08 Management

Short Bio

Sara Valentini is Associate Professor of Marketing at the School of Economics, Management and Statistics, University of Bologna, where she teaches Marketing (undergraduate degree), Social Media Marketing (Master of Science Degree), and Introduction to Statistics (Ph.D.). She has been the Italian representative executive member of European Marketing Academy (EMAC) in 2013-2016.

Her research focuses on the measurement and analysis of marketing effectiveness and customer profitability, especially in the fields of omnichannel marketing and customer relationship management. Sara's research has appeared in Marketing Science, Journal of Marketing, Psychology and Marketing, and Journal of the Academy of Marketing. Her research has been featured in the trade press like Advertiser, Harvard Business Review Italy, Insights from MSI, BaylorBusiness.

She holds a degree (Laurea) cum laude in Statistics and a Ph.D. in General Management, University of Bologna. She was visiting scholar (2007) at the Tuck school of Business, Dartmouth College (USA).

Go to the Curriculum vitae


+39 051 20 9 8158

Other contacts


Dipartimento di Scienze Aziendali
Via Capo di Lucca 34, Bologna - Go to map

Office hours

Office Hours:


Please note  7 November 2019 at 9:45-11:45 is cancelled

Next office hour 12 November 2019 at 9:45

Address: Dipartimento di Scienze Aziendali via Capo di Lucca, 34