Foto del docente

Roberta De Michele

Assegnista di ricerca

Dipartimento di Ingegneria Industriale

Curriculum vitae

Roberta De Michele, PhD

EDUCATION AND TRAINING

02/2019-01/2020

Postdoctoral Research fellow

Alma Mater Studiorum - University of Bologna, Bologna

Research topics:

▪ Social networks

▪ Community of practice (implementation and management of InSilicoWorld community of practice on Slack)

▪ Web communication, dissemination and monitoring for EU funded projects on in silico medicine (STriTuVaD)

2015–2018

PhD "Lavoro, Sviluppo e Innovazione"

Marco Biagi Foundation, Modena

Final project title "Design and Implementation of Methodologies for the Analysis of the Digital Business Scenario"

Research topics:

▪ Data mining on Enterprise Social Platforms/Collaborative tools

▪ Social network analysis

▪ HR/People Analytics and Data Visualization

▪ Advertising and Influencer Marketing on social networks

▪ Digital Transformation and Smart Working

▪ Social Sensing and IoT for Smart Cities through social platforms

09/2012–04/2015

Master degree in Advertising and Web Communication

University of Modena and Reggio Emilia, Reggio Emilia

Final research project on "Sentiment analysis through Instagram data"

09/2007–03/2012

Bachelor degree in Communication

University of Basilicata, Potenza

Final project on "Semantics and language philosophy in Wittgenstein earlier works"

09/2009–07/2010

ERASMUS

Universidad de Valladolid, Valladolid (Spain)

2002–2007

Linguistic high school diploma

I.T.C. Leonardo da Vinci, Potenza

WORK EXPERIENCE

07/2018–12/2018

Communication consultant

Reggio Children Foundation, Reggio Emilia

▪ Data gathering and research for specific projects

▪ Social media management &Web contents

▪ General media coverage & Press releases

▪ Public & International relations

▪ Events organization

06/2015–07/2015

Community Manager (ERASMUS Traineeship)

Dous Cents Consulting, A Coruña (Spain)

- Copywriting, SEO, web contents

- Social media management

- Translations

10/2014–01/2015

Student Tutor

University of Modena and Reggio Emilia, Reggio Emilia

- Student support for exams and study strategies

- Student support for thesis research and writing

- Student/teacher mediation

- ERASMUS projects information

- Listening and counseling

07/2014–09/2014

Sales and Marketing Assistant (ERASMUS Placement)

Elanguest English Language School (Malta)

- SEO and copywriting (blogand website)

- B2B, B2C

- Sales and Marketing, Web Marketing

- Social Media Management

- Customer Service

01/2014–05/2014

Student Tutor

University of Modena and Reggio Emilia, Reggio Emilia

11/2013–02/2014

Communication assistant

Reggio Children srl, Reggio Emilia

▪ Social media management &Web content

▪ Press office

▪ International relations

ADDITIONAL INFORMATION

Publications

▪ R. De Michele, M. Furini, “IoT Healthcare: Benefits, Issues and Challenges”,Proceedings of the 5th EAI International Conference on Smart Objects and Technologies for Social Good(Goodtechs2019), 25-27 September 2019, Valencia, Spain (pp. 160-164). ACM.

▪ R. De Michele, S. Ferretti, M. Furini, "On helping broadcasters to promote TV-shows through hashtags", Multimedia Tools and Applications, August 2018 (online). ISSN: 1380-7501 (print). ISSN: 1573-7721 (online). Springer US. DOI: 10.1007/s11042-018-6510-7

▪ R. De Michele, M. Furini, "Viewer-Tailored Advertising for Video on Demand Platforms", Proceedings of the IEEE International Consumer Communications and Networking Conference (CCNC2019), Las Vegas, Nevada, USA, 11-14 January 2019. IEEE Press.

▪ R. De Michele, G. Marchi, "Influencer identification and selection in social networking sites: An analysis on Instagram", Special Issue "Emerging trends inqualitative research. A focus on Social Media" in "MERCATI & COMPETITIVITÀ" 4/2018 (in press)

▪ R. De Michele, T. Fabbri, C. Canali, "Social Technologies for the Workplace: Metrics Proposal for Adoption Assessment", 4th EAI International Conference on Smart Objects and Technologies for Social Good (Goodtechs 2018), 28-30 Novembre 2018, Bologna, Italia. ACM Press.

▪ R. De Michele, M. Furini, "Smart City and Images: The use of Image Hashtags to Get Insights on Citizens", Proceedings of the 3rd GoodTechs Conference, Pisa, Italy, 29-30 November, 2017. Springer Press.

▪ R. De Michele, M. Furini, "The Use of Hashtags in TV-Shows: Analysis and Guidelines", Proceedings of the 3rd GoodTechs Conference, Pisa, Italy, 29-30 November, 2017. Springer Press.

▪ R. De Michele, M. Furini, "TV Commercials: Improving Viewers Engagement Through Gamification and Second Screen", Proceedings of the IEEE Symposium on Computers and Communications (ISCC 2017), Heraclion, Greece, 3-6 July 2017. IEEE Press.

▪ R. De Michele, “Smart Working, Smart Learning: Skills And Competences In The Digital Era”, Digital and Smart Work – XV International Conference in Commemoration of Professor Marco Biagi, 20-21 march 2017.

▪ R. De Michele, M. Furini, "Understanding the city to make it smart", Proceedings of the Internet of Things Conference, Rome, Italy, 26-27 October 2015. Springer-Verlag in the Lecture Notes of ICST (LNICST). ISBN: 978-3-319-47063-4.

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