Pierluigi Zampieri is currently in charge of Innovation Management inside the R&D of Ducati Motor Holding. He has been collecting several experiences during fifteen years in different Automotive Companies, following the design and the development of mass-produced and racing vehicles in international environments. He keeps enjoying the relationship with a broad list of stakeholders: dreaming startuppers, hi-level managers, super-focused engineers, world championship riders, sough-after consultants, multinational vendors. You can learn a bit from everyone. In 2014, he enriched his Mechanical Engineering graduation with an Executive Master in Technology and Innovation Management at Bologna Business School, and since 2015 he’s Adjunct Professor at the School of Engineering and Architecture of Bologna University.