Murtuza Soofi Mohammed

Mohammed Murtuza Soofi is a PhD student in the Management Department at the University of Bologna, Italy. Currently involved in research in Consumer Behaviour, Soofi's research interests involve Brand Anthropomorphism, Brand Personality and Gender and their interaction with consumer's gender identities and consequences of Brand Gender-bending.

He has completed his Masters of Science in Business Management from Sapienza University of Rome, with specialization in Innovation Evolution using Chaos Theory. He has also completed his Post Graduate Diploma in Business Management from University of Hyderabad in India. He has worked with Amazon as a Business Operations Specialist in Marketplace Abuse and Transaction Risk teams. He has worked with an Italian Sustainable Ecommerce startup, Impakter.com as a Platform Manager(Intern) in Rome. Soofi is a trained Civil and Structural Engineer.