Foto del docente

Carla Freitas Silveira Netto

Research fellow

Department of Management

Publications

Peer-reviewed Journals

SILVEIRA NETTO, Carla F.; SLONGO, Luiz A. Marketing metrics, Big Data and the role of the marketing department (2019). ReA. Revista de Administração da UFSM, In press.

 

SILVEIRA NETTO, Carla F.; BREI, Vinícius Andrade; Flores-Pereira, Maria Tereza (2010). The end of childhood? Marketing actions and the early adulthood of children as consumers. RAM. Revista de Administração Mackenzie, v. 11, p. 129-150 (in Portuguese).

 

Conference publications

SILVEIRA NETTO Carla F.; HYNDMAN Rob J.; BREI, Vinicius A. “What is the optimal strategy of aggregation for forecasting sales? A hierarchical forecast reconciliation by region, product category, and channel”. In: 39th International Symposium on Forecasting, 2019, Thessaloniki. Symposium Proceedings - Abstract. Thessaloniki: International Institute of Forecasters, 2019.

 

SILVEIRA NETTO Carla F.; HYNDMAN Rob J.; BREI, Vinicius A. “What is the optimal strategy of aggregation for forecasting sales? A hierarchical forecast reconciliation by region, product category, and channel”. In: Conference Proceedings of the 41st Annual ISMS Marketing Science Conference - Abstract, Rome. Rome: INFORMS Society for Marketing Science, 2019.

 

SILVEIRA NETTO, Carla F.; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. " Data for fun: the role of hedonic perception on disclosure of personal data to mobile apps”. In: 2019 Frontiers in Service 2019 Conference, Singapore. Poster presentation. Singapore: Frontiers in Service 2019 Conference, 2019.

 

SILVEIRA NETTO, Carla F. ; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. "Disclosing personal data to unfamiliar apps”. In: 2019 EMAC, Hamburg. Poster presentation. Hamburg: EMAC 48th Annual Conference, 2019.

 

SILVEIRA NETTO, Carla F. ; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. "Do you accept the terms and conditions?": The role of trust and hedonic content on self-disclosure to mobile apps. In: 2018 ACR, Dallas. Poster presentation. Dallas: Association for Consumer Research Conference, 2018.

 

HELDT, Rodrigo; SILVEIRA NETTO, Carla F.; SILVEIRA, Cleo S. An alternative approach to combine weights of ensemble models. In: 38th International Symposium on Forecasting, 2018, Boulder. Symposium Proceedings - Abstract. Boulder: International Institute of Forecasters, 2018.

 

SILVEIRA NETTO, Carla F.; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. "Do you accept the terms and conditions?": The role of trust and hedonic content on self-disclosure to mobile apps. In: VIII Encontro de Marketing da ANPAD – EMA, Porto Alegre. Conference Proceedings – Full paper. Porto Alegre: VIII Encontro de Marketing da ANPAD – EMA, 2018.

 

SILVEIRA NETTO, Carla F.; BREI, Vinicius Andrade. Demand Forecasting in Marketing: methods, types of data, and future research. In: 37th International Symposium on Forecasting, 2017, Cairns Symposium Proceedings - Abstract. Cairns: International Institute of Forecasters, 2017.

 

SILVEIRA NETTO, Carla F.; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. Trust and self-disclosure for Apps. In: 10th Latin American Retail Conference (CLAV), 2017, São Paulo. Poster presentation. São Paulo: Latin American Retail Conference (CLAV), 2017. Award for best working paper. (in Portuguese).

 

SILVEIRA NETTO, Carla F., FRITZEN, Fabiano M.; ABDALA, Guilherme; CAMARGO, Thiago C.; CARPENEDO, Tiago D.; SLONGO, Luiz Antonio. Trust and self-disclosure for Apps. EnANPAD, 2016 (in Portuguese).

 

SILVEIRA NETTO, Carla F.; KRUGER, Paula L.; BREI, Vinícius Andrade; PERIN, Marcelo G.; SAMPAIO, Claudio H. Cultural meaning of consumer goods in a child beauty contest, EnANPAD, 2010 (in Portuguese).

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