Peer-reviewed Journals
Silveira Netto, CF, Brei, VA, Hyndman, RJ. (2023) Forecasting system's accuracy: A framework for the comparison of different structures. Appl Stochastic Models Bus Ind., 1-21. doi: 10.1002/asmb.2823
Silveira Netto, C. F., Bahrami, M., Brei, V. A., Bozkaya, B., Balcisoy, S., & Pentland, A. P. (2023). Disaggregating Sales Prediction: A Gravitational Approach. Expert Systems with Applications, 119565. https://doi.org/10.1016/j.eswa.2023.119565
Brei, V. A.; Rech, N.; Bozkaya, B.; Balcisoy, Selim; Pentland, A. P.; Silveira Netto, C. F. (2023) Satellite Imagery and Machine Learning for Channel Member Selection: Linking Store Traffic and Performance. Forthcoming. International Journal of Retail & Distribution Management (IJRDM). DOI: 10.1108/IJRDM-02-2023-0073
Rohden, S. F.; Tassinari, G.; Silveira Netto, C. F. (2023). Listen as Much as You Want: Antecedents of the Engagement of Podcast Consumers. International Journal of Internet Marketing and Advertising, v.18, n.1, pp.82-97.
Silveira Netto, C. F., & Slongo, L. A. (2019). Marketing metrics, big data and the role of the marketing department. Revista de Administração da Universidade Federal de Santa Maria, 12(3), 527-543.
Silveira Netto, Carla F.; Brei, Vinícius Andrade; Flores-Pereira, Maria Tereza (2010). The end of childhood? Marketing actions and the early adulthood of children as consumers. RAM. Revista de Administração Mackenzie, v. 11, p. 129-150 (in Portuguese).
Conference publications
Boff, V. M. O.; Flores, A. F.; Brei, V. A.; Silveira Netto, C. F.; Limongi, R. (2022). Using satellite imagery and machine learning to forecast energy consumption. Proceedings EURO 2022 - EURO 2022, 2022.
SILVEIRA NETTO Carla F.; HYNDMAN Rob J.; BREI, Vinicius A. “What is the optimal strategy of aggregation for forecasting sales? A hierarchical forecast reconciliation by region, product category, and channel”. In: 39th International Symposium on Forecasting, 2019, Thessaloniki. Symposium Proceedings - Abstract. Thessaloniki: International Institute of Forecasters, 2019.
SILVEIRA NETTO Carla F.; HYNDMAN Rob J.; BREI, Vinicius A. “What is the optimal strategy of aggregation for forecasting sales? A hierarchical forecast reconciliation by region, product category, and channel”. In: Conference Proceedings of the 41st Annual ISMS Marketing Science Conference - Abstract, Rome. Rome: INFORMS Society for Marketing Science, 2019.
SILVEIRA NETTO, Carla F.; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. " Data for fun: the role of hedonic perception on disclosure of personal data to mobile apps”. In: 2019 Frontiers in Service 2019 Conference, Singapore. Poster presentation. Singapore: Frontiers in Service 2019 Conference, 2019.
SILVEIRA NETTO, Carla F. ; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. "Disclosing personal data to unfamiliar apps”. In: 2019 EMAC, Hamburg. Poster presentation. Hamburg: EMAC 48th Annual Conference, 2019.
SILVEIRA NETTO, Carla F. ; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. "Do you accept the terms and conditions?": The role of trust and hedonic content on self-disclosure to mobile apps. In: 2018 ACR, Dallas. Poster presentation. Dallas: Association for Consumer Research Conference, 2018.
HELDT, Rodrigo; SILVEIRA NETTO, Carla F.; SILVEIRA, Cleo S. An alternative approach to combine weights of ensemble models. In: 38th International Symposium on Forecasting, 2018, Boulder. Symposium Proceedings - Abstract. Boulder: International Institute of Forecasters, 2018.
SILVEIRA NETTO, Carla F.; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. "Do you accept the terms and conditions?": The role of trust and hedonic content on self-disclosure to mobile apps. In: VIII Encontro de Marketing da ANPAD – EMA, Porto Alegre. Conference Proceedings – Full paper. Porto Alegre: VIII Encontro de Marketing da ANPAD – EMA, 2018.
SILVEIRA NETTO, Carla F.; BREI, Vinicius Andrade. Demand Forecasting in Marketing: methods, types of data, and future research. In: 37th International Symposium on Forecasting, 2017, Cairns Symposium Proceedings - Abstract. Cairns: International Institute of Forecasters, 2017.
SILVEIRA NETTO, Carla F.; ROHDEN, Simoni F.; LUGOCH, Marina de W.; ENGLERT, Natália F.; UBAL, Valentina O. Trust and self-disclosure for Apps. In: 10th Latin American Retail Conference (CLAV), 2017, São Paulo. Poster presentation. São Paulo: Latin American Retail Conference (CLAV), 2017. Award for best working paper. (in Portuguese).
SILVEIRA NETTO, Carla F., FRITZEN, Fabiano M.; ABDALA, Guilherme; CAMARGO, Thiago C.; CARPENEDO, Tiago D.; SLONGO, Luiz Antonio. Trust and self-disclosure for Apps. EnANPAD, 2016 (in Portuguese).
SILVEIRA NETTO, Carla F.; KRUGER, Paula L.; BREI, Vinícius Andrade; PERIN, Marcelo G.; SAMPAIO, Claudio H. Cultural meaning of consumer goods in a child beauty contest, EnANPAD, 2010 (in Portuguese).
