Foto del docente

Carla Freitas Silveira Netto

Assegnista di ricerca

Dipartimento di Scienze Aziendali

Tutor didattico

Dipartimento di Scienze Statistiche "Paolo Fortunati"

Curriculum vitae

PROFESSIONAL EXPERIENCE

2019 – 2021 – Postdoc in the Department of Management, Bologna University, Italy

2012 – 2015 Analyst of research at RBS Group – communication group, affiliated to Rede Globo, that produces content for radio, TV, newspaper and digital platforms

2010 – 2012 Analyst of business intelligence at Senac-RS (National education service)

2006 – 2010 Planning at Comunicative + IDEALE - integrated marketing communication agency

2003 – 2006 Consulting – integrated marketing communication

 

EDUCATION

2015 – 2019 – PhD in Marketing, Federal University of Rio Grande do Sul (UFRGS), Brazil

Fev/2018 – Jul/2018 – Visiting PhD student, Department of Econometrics & Business Statistics, Monash University, Australia

2008 – 2010 - M.Sc., Marketing, Pontifical Catholic University of Rio Grande do Sul – PUCRS, Brazil

2004 – 2005 - MBA, Management, ESPM – School of Advertising and Marketing, Brazil

2000 – 2003 - Bachelor’s in communication, Advertising, Pontifical Catholic University of Rio Grande do Sul – PUCRS, Brazil

 

SCHOLARSHIP, GRANTS, AND AWARDS

2018 - Melbourne Datathon – 2nd place on insights competition

2018 - ACR 2018 Travel Stipend

2015 – 2019 - CNPq Scholarship – PhD at Federal University of Rio Grande do Sul (UFRGS), Brazil

2008 – 2010 – HP Scholarship - M.Sc. at Pontifical Catholic University of Rio Grande do Sul – PUCRS, Brazil

 

REVIEWING

  • 20019: IEEE Big Data 2019 Industry & Government Program Paper Review
  • 2018/2019: International Journal of Forecasting
  • 2018/2019: 11o and 12 o CLAV - Latin American Retail Conference
  • 2017: AIB-LAT 2018 Conference
  • 2017: Brazillian journal O&S (Organizações & Sociedade)
  • 2015 – 2018: Ad hoc reviewer for conferences of Brazilian Association of Graduate Programs in Business Administration (Encontro de Marketing da ANPAD – EMA and Encontro da ANPAD - EnANPAD)

 

MEMBERSHIPS

2018 – present – Member of the research project “modelo espacial de projeção de vendas para bens duráveis” (spatial model to forecast sales of durable goods).

2018 – present – Member of research project “o surgimento do desejo de consumo a partir do processo de adaptação do consumidor” (consumption desire from the consumer’s adaptation process)

2018 – present – Member of NUMBATs - News and Updates for Monash Business Analytics Team

2015 – present - Researcher of Chair Tramontina Eletrik. First Endowment Chair in the history of the Federal University of Rio Grande do Sul (UFRGS)

2015 – present - Member of Marketing and Consumption Research Group (www.ufrgs.br/gpmc )

2009-2011 Team member of research project 479731/2009-8 – CNPq research grant

 

TEACHING EXPERIENCE

2017 - MBA in Marketing and Sales at UNISINOS - Marketing channels and trademarketing (online course)

2015 - 2016 - Internship - Marketing administration class at UFRGS

2013 - 2016 - Evaluating administration bachelor final assignments at FAPA (Laureate)

2009 - Evaluating administration bachelor final assignments at PUC-RS

2008 - Internship - Consumer behaviour class at PUC-RS

 

LANGUAGES

Brazilian Portuguese (native) | English (fluent)

Italian (intermediate) | Spanish (intermediate)

 

COMPUTER SKILLS

R, Weka, SPSS

2018 – R package M4comp2018 - contains the 100.000 time-series from the M4-competition. It also includes the true future values (the test part). Available on GitHub.

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