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Benedetta Piccinini is a sustainability researcher and practitioner whose work bridges the gap between academic scholarship and corporate reality. Over the past four years, she has worked as a sustainability professional with some of the most prominent organisations in the fashion industry, integrating environmental and social considerations into corporate supply chain management systems, supporting companies in aligning their operational frameworks with evolving regulatory requirements and sustainability imperatives. This direct engagement with industry has endowed her with a granular, ground-level understanding of how firms navigate, resist, or embrace transformative change.