B0603 - INDUSTRY DYNAMICS AND MANAGEMENT

Anno Accademico 2022/2023

  • Moduli: Marco Rodolfo Di Tommaso (Modulo 1) Gianluca Marchi (Modulo 2) (Modulo 3)
  • Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2) Convenzionale - Lezioni in presenza (Modulo 3)
  • Campus: Bologna
  • Corso: Laurea Magistrale in Advanced Automotive Engineering (cod. 9239)

Conoscenze e abilità da conseguire

In this first module introductory concepts will be discussed: the meaning of the economic perspective, the role of industry in growth and development processes. Then global industrial scenario and dynamics will be analysed: main actors, principal trends and on-going dynamics. A special focus will be addressed to current structural change processes and future developments in world’s industry strategies. The course will then focus on the industrial policy debate, referring to the main on-going challenges as sustainability, innovation, liberalization and competition vs protectionism and economic nationalisms, local and regional development vs international equilibria and dynamics. The goal of this second module is to provide students with basic concepts on firm’s strategy and a broader perspective on technology innovation management. The aim is to improve students’ skills in understanding and managing innovation issues, with a focus on the motorvehicle industry and firms. The goal of the third module is to apply the concepts explored in the second module. Topics include, but are not limited to: • case discussions of technological innovations in the motorvehicle industry, • introduction and adoption of technological innovations by major players of the sector; • stat-ups and academic spin-offs to foster innovation in the motorvehicle industry; • the role of Living Lab in experimenting technological innovation in the automotive field.

Contenuti

Module 1: Industry Dynamics and Policy

In this first module introductory concepts will be discussed: the meaning of the economic perspective, the role of industry in growth and development processes. Then global industrial scenario and dynamics will be analysed: main actors, principal trends and on-going dynamics. A special focus will be addressed to current structural change processes and future developments in world’s industry strategies. The course will then focus on the industrial policy debate, referring to the main on-going challenges as sustainability, innovation, liberalization and competition vs protectionism and economic nationalisms, local and regional development vs international equilibria and dynamics.

This module is structured into three main content blocks:

· Introduction to the economic perspectives;

· Industry dynamics analysis;

· Industrial Policy.

References:

For Attending students: References and resources will be specified by the professor at the beginning and during the course.

For Non-attending students: Lipczynski, J., Goddard, J., and Wilson J.O.S., (2017), Industrial Organization: Competition, Strategy and Policy, 5th Edition, Harlow, England; New York: Pearson (Chapters to be studied: 4, 5, 6, 14, 16, 18, 19, 20).

Module 2: Business Management and Strategy

The goal of this second module is to provide students with basic concepts on firm’s strategy and a broader perspective on technology innovation management. The aim is to improve students’ skills in understanding and managing innovation issues, with a focus on the motorvehicle industry and firms.

This module is structured into three main content blocks:

· Technological innovation and Strategy: An introduction

· Innovation management: selected topics (sources of innovation; type and patterns of innovation; timing of entry; value appropriation in technology investments; innovation strategies; patenting; open innovation; demand and technology acceptance)

· Managing technology shifts (ACES) in motorvehicle industry

References:

Schilling M.E., Strategic Management of Technological Innovation, 5th Edition, McGraw-Hill, 2017: Chapters 2, 3, 5, 8 (only pp. 160-172), 9 (only pp. 187-197).
Additional references and other resources will be suggested by the professor at the beginning or during the course.

Module 3: Laboratory

The goal of the module is to apply the concepts explored in the second module. Topics include, but are not limited to:

· case discussions of technological innovations in the motorvehicle industry,

· introduction and adoption of technological innovations by major players of the sector;

· stat-ups and academic spin-offs to foster innovation in the motorvehicle industry;

the role of Living Lab in experimenting technological innovation in the automotive field.

Testi/Bibliografia

“Attending students” – i.e., students joining lectures with regular frequency – will receive the list of readings to be studied during the course. Also the readings and materials for the laboratory part will be indicated by the lecturer.

“Not-attending students” – i.e., students studying on their own without joining lectures with regular frequency are required to study the following textbooks:

• Lipczynski, J., Goddard, J., and Wilson J.O.S., (2017), Industrial Organization: Competition, Strategy and Policy, 5th Edition, Harlow, England; New York: Pearson. (Chapters to be studied: 4, 5, 6, 14, 16, 18, 19, 20).

• Schilling M.E., Strategic Management of Technological Innovation, 5th Edition, McGraw-Hill, 2017: Chapters 2, 3, 5, 8 (only pp. 160-172), 9 (only pp. 187-197).

Readings and materials related to the laboratory part will be indicated by the lecturer.

 

Metodi didattici

For “attending students”: blended teaching involving frontal lectures, presentation and discussion in classroom by the students of selected case studies or papers, and participation in classroom discussions.

For “not-attending students”: individual study of the book (see below “Assessment methods for not-attending students”) and of a selection of scientific articles.

Students are required within one week from the beginning of the course to decide whether to be “attending students” or not.

Modalità di verifica e valutazione dell'apprendimento

i) Assessment for “attending students”:

Written exam (multiple choice questions) based on the topics covered during the classes for Module I and Module II (70% of the final mark) and a group presentation for the Laboratory (30% of the final mark). To get prepared for the written exam, students are required to study the course slides and the readings provided by the lecturers. Active participation in discussion and classwork will be positively evaluated.

Further detailed information will be provided to the classroom by the lecturers at the beginning and during the course.

ii) Assessment for “not-attending students”:

Not-attending students will take a written exam (multiple choice questions) at the end of the course accounting for the 100% of the mark. This exam is based on the study of the following materials:

• Lipczynski, J., Goddard, J., and Wilson J.O.S., (2017), Industrial Organization: Competition, Strategy and Policy, 5th Edition, Harlow, England; New York: Pearson. (Chapters to be studied: 4, 5, 6, 14, 16, 18, 19, 20).

• Schilling M.E., Strategic Management of Technological Innovation, 5th Edition, McGraw-Hill, 2017: Chapters 2, 3, 5, 8 (only pp. 160-172), 9 (only pp. 187-197) and the analysis of a selection of scientific articles for the laboratory part.

Strumenti a supporto della didattica

Frontal teaching delivered with the support of PPT presentations and papers, readings and further material provided by the lecturers. Active participation in discussion and classwork is required.

Orario di ricevimento

Consulta il sito web di Marco Rodolfo Di Tommaso

Consulta il sito web di Gianluca Marchi

Consulta il sito web di

SDGs

Istruzione di qualità Lavoro dignitoso e crescita economica Imprese innovazione e infrastrutture Consumo e produzione responsabili

L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.