Anno Accademico 2019/2020
- Docente: Simone Ferriani
- Crediti formativi: 9
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Moduli: Simone Ferriani (Modulo 1) Leonardo Corbo (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Bologna
- Corso: Laurea Magistrale in Direzione aziendale (cod. 0897)
Conoscenze e abilità da conseguire
The student explores the many dimensions of new venture creation & growth and acquires the capability to foster innovation and new business formations in independent and corporate settings. He is concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. As part of this learning journey the student acquires tools and methdologies required to design a solid business plan around an original idea that she/he is asked to develop, articulate and present in collaboration with her/his team members.
Contenuti
The emphasis in this course is on applying and synthesizing concepts and techniques from different functional areas in the context of new venture development. The class sessions are designed to familiarize you with the many dimensions of entrepreneurship and new venture development.
Core topics include:
- entrepreneur
- business idea
- entrepreneurial strategy
- business model
- venturing mindset
- business plan
Important pedagogical objectives of the course are:
- “Experience the process”: identify and pursue a business opportunity in either an independent or corporate setting with a team of motivated peers;
- To acquire the knowledge and spirit for venturing;
- To think creatively and to solve problems in highly unstructured situations;
- To examine the totality of a business proposal rather than concentrate on single aspects such as the marketing issues, or the financial feasibility.
While most of the examples in class will be drawn from new venture formation, the principles also apply to entrepreneurship in corporate settings and to non-profit entrepreneurship.
Testi/Bibliografia
Entrepreneurship (module 1)
Attending students: Reading package; Case study package
Non attending students: Above material plus text book: "New Venture Creation", by Timmons & Spinelli , McGraw-Hill - Any edition from the 8th on.
New Venture Implementation (module 2)
Attending students: Reading package; Case study package and selected chapters from the book "Successful business plan. Secrets and strategies" by Rhonda Abrams, Planning shop
Non attending students: Non-attending students will have to prepare both the entire book indicated by the instructor of module 2 (Prof Corbo) and the readings and will be evaluated on the basis of a written exam.
Metodi didattici
The most effective way to understand the entrepreneurial process is to take a hands-on approach. In this course students are expected to interact with the business community, be able to work effectively in teams, and be active participants in classroom discussions.
Strong written and oral skills greatly facilitate success in starting a new venture. Those individuals that can effectively communicate their ideas will have an advantage over those that cannot. As such, the assignments in the course center on written and oral presentations.
We will often break class into two sections, with outside speakers for at least one of the sections, or time for team meetings. Several classes will have “stand up” sessions where team members will present a portion of their plan.Modalità di verifica e valutazione dell'apprendimento
Entrepreneurship (module 1):
A final written exam plus assessment of team-based assignments. The final output of the team effort will be a written business plan. Team and individual performance will be measured along with the written plan in determining the final grade of each student.
New Venture Implementation (module 2):
Attending students: case study analysis, business development plan, individual essay
Non attending students: written exam
Strumenti a supporto della didattica
The learning experience will be aided through the employment of a variety of teaching tools, including:
a) videos
b) simulations
c) live case studies
Students are expected to synthesize and integrate knowledge acquired in other courses and put it into practice. They will be challenged to shift from being a receiver of ideas, facts, concepts and techniques, to a style of generating ideas, identifying problems, analyzing and evaluating alternatives, and formulating workable action plans.
Orario di ricevimento
Consulta il sito web di Simone Ferriani
Consulta il sito web di Leonardo Corbo