73689 - WEB AND REVENUE MANAGEMENT IN TOURISM

Anno Accademico 2019/2020

  • Docente: Giorgio Ribaudo
  • Crediti formativi: 4
  • SSD: SECS-P/08
  • Lingua di insegnamento: Inglese

Conoscenze e abilità da conseguire

At the end of the course, the student will know the importance of the use of technology and of web management strategies, with particular reference to the systems of travel and hospitality reservation (Global Distribution Systems, GDS), and the management software used by tourism firms. In particular, the student will be able to: know the main strategies of revenue management applied in tourism; know the architecture and the functionality of a GDS and of a travel web portal; use the ICT to manage tourism companies and destinations.

Contenuti

The student will be exposed to both theory and practice of business cases in the areas of:

- Revenue Management practices and models

- Competitive set performance analysis through ADR, OR, RevPAR, RGI and other KPI

- Simulating revenue management practice through the analysis of historic performances and current competitive set performances

- The impact of Revenue Management on the P&L

- Internet distribution of hospitality services: global trends in hospitality and travel distribution

- Channel management and profitabilty

- GDS, chain CRS and Meta Search Engines

- Flash Sales and Private Sales

Testi/Bibliografia

Revenue Management referece manual: "Revenue Management - A Practical Pricing Perspective", edited by Ian Yeoman and Una McMahon-Beattie; PALGRAVE MCMILLAN, 2011 Chapters: 1-2-7-8-11-13-14
Web Management reference manual: None - Readings and Articles provided by the teacher, frequently used articles from the library School of Hotel Administration of the Cornell University Quarterly

Metodi didattici

Class lessons

Modalità di verifica e valutazione dell'apprendimento

Written exam at the end of the course

Strumenti a supporto della didattica

Business cases and exercises provided in class. 

Orario di ricevimento

Consulta il sito web di Giorgio Ribaudo