Anno Accademico 2022/2023
- Docente: Umberto Lago
- Crediti formativi: 6
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Moduli: Umberto Lago (Modulo 1) Nora Annesi (Modulo 2)
- Modalità didattica: Convenzionale - Lezioni in presenza (Modulo 1) Convenzionale - Lezioni in presenza (Modulo 2)
- Campus: Rimini
- Corso: Laurea Magistrale in Amministrazione e gestione d'impresa (cod. 8842)
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Orario delle lezioni (Modulo 1)
dal 09/11/2022 al 23/11/2022
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Orario delle lezioni (Modulo 2)
dal 24/11/2022 al 14/12/2022
Conoscenze e abilità da conseguire
This course focuses on business models and innovation strategies applied to business models. The class will analyse how successful companies have reinvented their business models sometimes challenging common wisdom about Strategic Management. The course will also highlight business strategies and architectures to capture the opportunities offered by the digital marketplace and the different applications of technology to support business choices.
Contenuti
- Business Model Innovation:how the digital economy has changed business models
- Goals of business model innovation
- A practical example: Haier vs. Google
- Innovations in circular sustainable economy
Testi/Bibliografia
Readings and cases to be distributed in Class
Metodi didattici
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Modalità di verifica e valutazione dell'apprendimento
Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Orario di ricevimento
Consulta il sito web di Umberto Lago
Consulta il sito web di Nora Annesi
SDGs
L'insegnamento contribuisce al perseguimento degli Obiettivi di Sviluppo Sostenibile dell'Agenda 2030 dell'ONU.