75435 - Business Plan Lab for Social Enterprises

Learning outcomes

The laboratory is mainly applicative, the learning outcomes is to provide the tools for the preparation of a business plan for the development of a new business activity, a new branch of business or a new business idea. At the end of the workshop the student is able to : - carry out the preliminary analysis necessary for the preparation of the plan; - structure the different phases of the plan (from the analysis of competitors to the positioning choices); - evaluate the alternatives of choice in economic terms.

Course contents

The laboratory consists in the preparation of a Business Plan for a new business initiative, the launch of a new product and/or market or a new branch of business.

Readings/Bibliography

1. Parolini C.,Business planning. Dall'idea al progetto imprenditoriale, Pearson, 2011
2. Kotler P., Keller K, Ancarani F. Costabile M.,Marketing Manager, Pearson ed.2014
3. Di Marco, Come redigere un business plan. Manuale operativo, Editore Martina, Rimini, 2007
4. Caso Norgan Theatre Ivey School of business

Assessment methods

It will be evaluted the business plan carried out by the group

The pitch will be presented to the teacher

 

The assessment will focus on the degree of originality, depth and detail of the business plan submitted

Office hours

See the website of Federica Bandini