82164 - Marketing and Management of Agro-Food Products

Academic Year 2020/2021

  • Teaching Mode: Traditional lectures
  • Campus: Forli
  • Corso: First cycle degree programme (L) in Economics and business (cod. 9202)

Learning outcomes

The course aims at providing students the tools useful for managing the food market. The main marketing research strategies will be applied to this market and a marketing mix program will be implemented. By the end of the course students will be able to analyze the challenging aspects of this market, to develop a strategic analysis of the market, and to allocate resources among marketing mix variables.

Office hours

See the website of Roberto Della Casa

SDGs

Good health and well-being Responsible consumption and production

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.