Academic Year 2020/2021
- Docente: Roberto Della Casa
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Forli
- Corso: First cycle degree programme (L) in Economics and business (cod. 9202)
Learning outcomes
The course aims at providing students the tools useful for managing the food market. The main marketing research strategies will be applied to this market and a marketing mix program will be implemented. By the end of the course students will be able to analyze the challenging aspects of this market, to develop a strategic analysis of the market, and to allocate resources among marketing mix variables.
Office hours
See the website of Roberto Della Casa
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.