69968 - Market Research And Analysis

Academic Year 2019/2020

  • Docente: Furio Camillo
  • Credits: 9
  • SSD: SECS-S/03
  • Language: English
  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Business and Economics (cod. 8965)

Course contents

Overview of Data Mining, Commercial data, Administrative data, survey data, Factor Analysis, Cluster Analysis, Predictive Models (decision trees, discriminant analysis, regression)

Readings/Bibliography

Stephane Tuffery - Data Mining and Statistics for decision making - ed. Wiley 2011 - Capitoli: 1, 3, 7, 9, 11.6, 11.7

Teaching methods

Lessons and laboratory works using SAS

Assessment methods

An applied assignment to admit to the oral exam

Teaching tools

Theoretical lessons and informatic lab

Office hours

See the website of Furio Camillo

SDGs

Reduced inequalities

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.