85668 - ECONOMIA E GESTIONE DELLE IMPRESE LM

Academic Year 2018/2019

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: Second cycle degree programme (LM) in Law and Economics (cod. 9221)

Learning outcomes

The course aims to provide participants with the conceptual frameworkd needed to manage the firm at the functional, business and corporate level.

Course contents

  • The strategy concep
  • The analysis of the competitive environment
  • The analysis of the firm: resources and competences
  • The business strategies
  • The corporate strategies: integration, diversification, internationalization
  • The external growth strategies
  • Marketing strategies

Readings/Bibliography

  • "Strategia aziendale. Risorse, competenze e vantaggi competitivi" Jay Barney, edited by Valentina Della Corte and Mauro Sciarelli, G. Giappichelli Editore, 2015 (ISBN/EAN 978-88-921-0155-5): chapters 1 to 9.
  • "Principi di Marketing", fifteen edition, P. Kotler, G. Armstrong, F. Ancarani, M. Costabile, Pearson, 2014 (ISBN/EAN 978-88-651-8363-2): chapters 9, 11, 13.
  • Slides

Teaching methods

  • Frontal lessons
  • Reading discussion
  • Case studies analysis and discussion
  • Group work and presentations
  • Managers and entrepreneurs presentations

Assessment methods

  • Course assessment for students who do not attend classes consists in a written examination with essay-style questions. Questions can concern a case study.
  • Course assessment for students who attend classes consists in a work group.

Office hours

See the website of Vincenza Odorici