67915 - Corporate Strategy

Learning outcomes

This course aims to introduce students to the themes of Strategy in the sports context: it offers multiple perspectives of analysis, stimulates a critical vision of managerial phenomena and research, in a systematic way, with a strong anchoring to reality.

The object of investigation is the sports society, considered as an active subject that operates in a wider context, composed of individuals, institutions and other organizations.

After introducing the reference context of the company, the different strategic assets will be presented to understand their functioning and governance.

At the end of the course the student will know the fundamental concepts of the strategy and conditions of development of the sports society

Course contents

1. The definition and satisfaction of stakeholders

2. The strategy and organization of the sports society

3. The development of innovation strategies and processes

4. The creation and management of the value of the sports company

5. Sport Business Model 6. Economic and financial sustainability

Readings/Bibliography

Slides and lectures

Teaching methods

• References (slides, readings) and lectures
• Set ideas through case studies, testimonials and case histories
• Group exercises to make the acquired knowledge operational
  

Assessment methods

The test will be held in written form and will be divided into two parts: multiple choice questions business case

Office hours

See the website of Paolo Di Marco