32521 - ANALYTICAL CUSTOMER RELATIONSHIP MANAGEMENT

Scheda insegnamento

  • Docente Furio Camillo

  • Crediti formativi 6

  • SSD SECS-S/03

  • Modalità didattica Convenzionale - Lezioni in presenza

  • Lingua di insegnamento Inglese

  • Orario delle lezioni dal 05/11/2018 al 04/12/2018

Anno Accademico 2018/2019

Conoscenze e abilità da conseguire

Student is expected to understand the techniques relative to the analysis of acquisition processes and the monitoring of clientele within the cultural sector.

Programma/Contenuti

The second part (25 hours) of the course will be developed in the computing laboratory using the system language of SAS System and SAS Enterprise Miner.

Main business topics:

  1. customer relationship management (CRM) and Customer Intelligence
  2. problems of evaluation of the advertising impact
  3. oriented information system implementation for the analytical approach to the Business Intelligence
  4. software realization for Analytical Business Intelligence projects
  5. statistical data mining: explorative problems and predictive projects
  6. scoring models for risk evaluation and direct marketing projects
  7. statistical analysis of customer behaviours

Testi/Bibliografia

Stephane Tuffery, Data Mining and Statistics for Decision Making, Wiley 2011.

Chapters: 7, 9, 11.1-11.3, 11.6

SAS ProgrammingThe One-Day Course - Neil Spencer Chapman and Hall/CRC 2003Print ISBN: 978-1-58488-409-5eBook ISBN: 978-0-203-49928-3

Metodi didattici

Principal component analysis, cluster analysis, survey treatment, size effect treatment

Modalità di verifica dell'apprendimento

workgroup with individual discussion or written exam and oral discussion

Strumenti a supporto della didattica

Software SAS

Orario di ricevimento

Consulta il sito web di Furio Camillo