| Code | 5644 |
|---|---|
| Academic Year | 2020-2021 |
| Subject area | Sociology, Economics, Law |
| Campus | Bologna |
| Level | First |
| Director | Gabriele Pizzi |
| Duration | Annual |
| Teaching methods | Conventional |
| Language | English |
| Cost | 14.800,00 Euro |
| Instalments | Prima rata 1.850,00 Euro - Seconda rata 7.000,00 Euro (scadenza 30 dicembre 2020) - Terza rata 5.950,00 Euro (scadenza 30 aprile 2021) |
| Study grants | yes |
| Application deadline |
Nov 05, 2020 (Expired) PRE-ENROLMENT WINDOW 1 - 09/06/2020 PRE-ENROLMENT WINDOW 2 - 09/09/2020 PRE-ENROLMENT WINDOW 3 - 05/11/2020 |
| Enrolment start and end | WINDOW 1: 25/06/2020-30/07/2020 WINDOW 2: 24/09/2020-30/10/2020 WINDOW 3: 19/11/2020-09/12/2020 |
| Programme start and end dates |
from Jan 07, 2021 to Mar 31, 2022 |
- Main Department
-
Department of Management - DiSA
- Professional Profile
- The master intends to develop and strengthen marketing and sales skills, within the broader choices of competitive business strategy.
More specifically, it intends to strengthen the capacities of:
- market and consumer analysis;
- development of products and brands;
- definition of prices;
- communication;
- management of commercial channels;
- management of the sales network and monitoring of strategic customers.
The master also intends to develop the soft skills of managing the relationship with the client also through laboratory activities, with a particular emphasis on new technologies. - Number of participants
- Min: 12 Max: 40
- Study grants
- Reduced fees (article 9 of the call)
- Credits
- 60
- International Professional Master's programme
- Yes
- Admission qualifications
- All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations).
- Linguistic skills
- Sound knowledge of the English language
- Selection criteria
- For candidates whom do NOT possess English as their first language, admission to the Master’s degree programme is subject to the positive written assessment of the candidates’ level of English and individual interview.
The evaluation process will take place at Bologna Business School:
- for those enrolled to Window 1: on 16 June 2020
- for those enrolled to Window 2: on 16 September 2020
- for those enrolled to Window 3: on 12 November 2020
- Place of teaching
- Bologna Business School - Via degli Scalini 18 - 40136 Bologna
- Study plan
- Marketing strategy - SECS-P/08
- Data Analysis for Market Research - SECS-P/08
- Product and brand management - SECS-P/08
- Digital culture - SECS-P/08
- Business ethics and sustainability - SECS-P/10
- Pricing and promotions - SECS-P/08
- Principles of channel and retail management - SECS-P/08
- Consumer behavior - SECS-P/08
- Advertising and communication - SECS-P/08
- CRM - SECS-P/08
- Key account management and trade marketing - SECS-P/08
Two teachings between
- Laboratory of customer value management - SECS-P/08
- Salesforce management - SECS-P/08
- Omnichannel retailing - SECS-P/08
- Digital analytics - SECS-P/08
- Compulsory attendance
- 70%
- Internship
- 24 cfu
Alumni